Farmers

Meet the Chester County Flower Collective — five Pennsylvania flower farms and one hub director building a new wholesale hub, together, in their inaug...

Fifteen farms that have come together to offer a wide variety of unique and beautiful wholesale cut flowers grown in Western Pennsylvania soil!

Customer concentration refers to how much of your total sales come from any single buyer. It is a key piece of data when considering the health of you...

With decades of collective experience in Alaska's unique climate, the Alaska Peony Cooperative has built deep expertise in what it takes to bring exce...

The North Sound Flower Cooperative is a community of 14+ growers building a sustainable flower marketplace in the North Puget Sound region of Washingt...

The Flower Collective of Central New York is the region's first local flower wholesaler, founded to organize and simplify the wholesale flower shoppin...

Learn about the SOKY Floral Exchange, their origin story, and how Rooted is helping them reach their goals. They have over 20 member farms working col...

Introducing wholesale buyers to new systems can be daunting--but it doesn't need to be. Shifting buyers to an online ordering platform strengthens you...

Your hub runs on communication. Our new Internal Notes and Smart Tagging keep your whole team in sync — no more lost details, missed hand-offs, or 'di...

Inspired by the traditional CSA model, our new Farm Shares feature lets your community invest in your farm upfront. It gives you the capital you need ...

Thornfield Farm, in Fincastle, VA, is owned and run by Susanna Thornton and her partner Alex. In addition to the farm, Susanna also runs the Blue Rid...

Managing wholesale shouldn’t mean memorizing every buyer’s business details. Meet your new "Customer Diary"—a Wholesale Buyer CRM designed to offload ...

You didn’t get into farming so that you could spend hours manually syncing email lists or mapping out delivery routes. Our new integrations with Mailc...

Public profiles just got a major upgrade. New sections and features make it easier than ever to tell your story, showcase your products, and get disco...

For business owners, the "hustle" is often romanticized, but the reality is much heavier. It’s a constant state of low-level anxiety—the "mental tabs...

Ruth Ann and Amelia dig into the origin story of Rooted, and discuss helpful insights for using the platform and the impact it has for growers.

Our newest features are meant to simplify operations, showcase your business, and unlock more opportunities for growth. Let's make 2026 your most succ...

At Rooted, we work with dozens of hubs, co-ops, and farm collectives across the country. We’re often approached by individuals or teams wondering if s...

We’re expanding — but our mission remains the same: to empower small and mid-size farms and hubs.

Hear from Mandy Herron of Flower & Forged Farms located in Rock Port, Missouri. Through engaging, hands-on tutorials shared across her social media ch...

Wild Roots is a specialty cut flower farm and floral design studio located in the charming town of Harrodsburg, Kentucky. The Wild Roots crew is compo...

Christina Natale of Little Hen Farms is a specialty cut flower farm in North Haven, Connecticut. They focus on growing annual flowers on one acre, wit...

Broadturn Farm is a thriving flower and produce farm in Scarborough, Maine, growing around 4 acres of flowers for wholesale, CSA, farmstand sales, and...

Marisa Keris of Farmer Lady Flowers is a sustainable flower farmer and floral designer based in New Jersey. She grows specialty cut flowers on two acr...