Farmers

Learn about the SOKY Floral Exchange, their origin story, and how Rooted is helping them reach their goals. They have over 20 member farms working col...

Introducing wholesale buyers to new systems can be daunting--but it doesn't need to be. Shifting buyers to an online ordering platform strengthens you...

Your hub runs on communication. Our new Internal Notes and Smart Tagging keep your whole team in sync — no more lost details, missed hand-offs, or 'di...

Inspired by the traditional CSA model, our new Farm Shares feature lets your community invest in your farm upfront. It gives you the capital you need ...

Thornfield Farm, in Fincastle, VA, is owned and run by Susanna Thornton and her partner Alex. In addition to the farm, Susanna also runs the Blue Rid...

Managing wholesale shouldn’t mean memorizing every buyer’s business details. Meet your new "Customer Diary"—a Wholesale Buyer CRM designed to offload ...

You didn’t get into farming so that you could spend hours manually syncing email lists or mapping out delivery routes. Our new integrations with Mailc...

Public profiles just got a major upgrade. New sections and features make it easier than ever to tell your story, showcase your products, and get disco...

For business owners, the "hustle" is often romanticized, but the reality is much heavier. It’s a constant state of low-level anxiety—the "mental tabs...

Ruth Ann and Amelia dig into the origin story of Rooted, and discuss helpful insights for using the platform and the impact it has for growers.

Our newest features are meant to simplify operations, showcase your business, and unlock more opportunities for growth. Let's make 2026 your most succ...

We are offering two grant programs in 2026 to help producer hubs start, scale, or strengthen their work: the new Deepening Roots grant for hubs in tra...

At Rooted, we work with dozens of hubs, co-ops, and farm collectives across the country. We’re often approached by individuals or teams wondering if s...

We’re expanding — but our mission remains the same: to empower small and mid-size farms and hubs.

Hear from Mandy Herron of Flower & Forged Farms located in Rock Port, Missouri. Through engaging, hands-on tutorials shared across her social media ch...

Wild Roots is a specialty cut flower farm and floral design studio located in the charming town of Harrodsburg, Kentucky. The Wild Roots crew is compo...

Christina Natale of Little Hen Farms is a specialty cut flower farm in North Haven, Connecticut. They focus on growing annual flowers on one acre, wit...

Broadturn Farm is a thriving flower and produce farm in Scarborough, Maine, growing around 4 acres of flowers for wholesale, CSA, farmstand sales, and...

Marisa Keris of Farmer Lady Flowers is a sustainable flower farmer and floral designer based in New Jersey. She grows specialty cut flowers on two acr...

Hear from Melissa Law of Bumbleroot Organic Farm, rooted in Windham, Maine. The team grows 7-8 acres of diversified vegetables, herbs, and flowers on ...

Wondering what's trending in flowers for weddings and events? The Rooted team shares insights in a 2024 Year in Review, highlighting top-selling color...

Are you working to develop or grow a farmer hub or collective in your community? This post is for you!

The Alaska Peony Cooperative is a group of over five peony farmers across Alaska that provide premium fresh-cut peonies during July and August. They s...

The San Joaquin Flower Collective is a partnership amongst nine specialty cut flower growers to support and streamline access to local flowers to the ...