Good for Your Soul, Your Community, and the Planet

Imported flowers are one of the most carbon-intensive crops on the planet. With local, you're purchasing fresher, more fragrant flowers, while supporting sustainable businesses in the community.

Buy at rooted farmers

Reimagining the Supply Chain

Approximately 80% of flowers sold in the U.S. are imported from outside the country!

Industrialized operations grow flowers bred to live for days or weeks out of water. Often, the fragrance is bred out to extend shelf life and replaced with perfume.
Studies show imports can include a cocktail of 100+ pesticides and preservatives to help them survive. Yikes. These pesticides impact the health of workers and communities growing the flowers and the florists handling the flowers.
Conventional farming techniques – the use of chemicals to fight pests and weeds – increases greenhouse gas emissions, disrupts microorganisms, leads to water pollution, and soil erosion.

Rooted is free to join for floral designers and all retail buyers!

Zero Imports Here

The dollars you spend go directly to small and mid-size farms in the community.

Buy fresher, more fragrant flowers
Flowers bought locally can last up to two weeks. Local blooms are specialty blooms: heirloom, sentimental, and unique with endless colors, forms, and varieties that you simply can’t find in your typical grocery store.
Support local community
Help small businesses bloom in your community. The dollars you spend go directly to small and mid-size flower farms, a majority of which are women-owned.
Give back to the planet
We are proud to partner with farmers who grow using regenerative growing practices that keep the ecosystem healthy and encourage biodiversity. Happy flowers = happy pollinators.

Rooted is free to join for floral designers and all retail buyers!

What they say


I support local because flower farmers are some of the most hardworking people. I don't know how they do it. I know there's a lot of hard work that goes into flower farming and I respect that. I really love the flower community in my area and I love supporting local farmers. The quality of local flowers is also far superior! Producing quality flowers requires a lot of love and a lot of care and oftentimes a lot of organic practices. It is comforting as a buyer to know where my product comes from. I choose local because of the connections I make, and because I know that I'm supporting a local business!

Kyra Tanner, B. June Floral Design

Chesterfield, VA