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The Small Farm Difference
Good for Your Soul, Your Community, and the Planet
Imported flowers and food are among the most carbon-intensive products on the planet. With local, you're getting fresher, more flavorful and fragrant products, while supporting sustainable businesses in your community.
Reimagining the Supply Chain
The Local Difference
Did you know? Approximately 80% of flowers sold in the U.S. are imported from outside the country, and the average food item travels over 1,500 miles before reaching your plate.
Traditional Supply Chain
Local Supply Chain
Grown in large-scale industrial operations, often overseas
Grown on small family farms in your local community
Varieties chosen for shipping durability, not fragrance or flavor
Unique heirloom varieties selected for exceptional taste and scent
Typically harvested under-ripe to survive long shipping times
Harvested at peak freshness just before delivery
Average travel distance: 1,500+ miles
Average travel distance: Less than 100 miles
Treated with chemicals to extend shelf life
Little to no post-harvest treatment needed
Often employs workers with fewer labor protections
Provides fair wages and working conditions
Environmental Impact
Zero Imports Here
Sustainable Practices
Small farms practicing regenerative agriculture build soil health and support biodiversity.
100%
Regenerative crop and pasture systems could potentially sequester more than 100% of annual CO2 emissions
Source: Rodale Institute
Soil Health
Healthier soils mean stronger crops, better water retention, and long-term resilience.
10x
Soil under regenerative management had up to 10 times greater microbial biomass carbon, a key indicator of soil health and fertility
Source: Ecdysis Foundation
More Profitable
Regenerative agriculture doesn't just heal the land—it improves the financial health of farms.
78%
Farms with regenerative practices were 78% more profitable per acres compared to conventional farms
Source: Ecdysis Foundation
Economic Impact
When you shop local, more of the money you spend remains in the community.
65%
Estimated percentage of your dollar that buying local keeps within the community
Source: Utah State University Sustainability Extension
What People Are Saying
Hear From Our Community
"I support local because flower farmers are some of the most hardworking people. I don't know how they do it. I know there's a lot of hard wo..."
Kyra Tanner
B. June Floral Design
Chesterfield, VA
"Rooted Farmers has been an invaluable resource when it comes to connecting with local flower farmers and seasonal sustainable beauty. Nothin..."
Sophia Mullin
Sophia Mullin Design
Traveling Designer, East Coast
"Our clients love how unique and interesting our designs are, because we're using seasonal florals!..."
Rosalie Oland
Mullica Hill Floral Co.
Mullica Hill, NJ
Our Impact
Rooted in Regeneration
Regenerative farming practices like reduced tillage, cover cropped and crop rotations, support a diverse and healthy soil ecosystem, leading to a significant increase in soil life and a healthy ecosystem.
90%
of Rooted Farmers growers use Regenerative farming practices
76%
of Rooted Farmers growers utilize crop rotation on their farms
52%
of Rooted Farmers growers use cover crops