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The Rooted Difference
Whether you're looking for unmatched customer support, intuitive, farmer-built tools, or a networked marketplace to help grow your business – discover the Rooted difference.
The Rooted Marketplace
We’re not for everyone – and that’s a good thing!
In addition to robust inventory management software, Rooted also serves as a curated, networked marketplace – the only one of its kind.
A Curated Network
The Rooted Marketplace is made up of producers, hubs, and wholesale buyers who meet high standards. Every business completes a detailed application, carefully reviewed by our team of farmers before approval.
Thorough Vetting
No bots here – our team of farmers screens each and every application to ensure that all wholesale buyer and seller members are legitimate businesses with documented experience operating in the wholesale buying and selling space.
For Buyers: A network you can trust
We screen our growers and hubs for both growing and wholesale selling experience; we review portfolios of their product, review their operational infrastructure, screen for harvest quality, and more.
For Producers: Join a community of like-minded buyers
While we never replace the human relationships that are crucial to growing your business, we work with you to help build a network of trusted wholesale buyers who understand and are seeking out the benefits of local product.
HOW WE COMPARE
Everything your farm/hub needs to sell. Plus, everything you didn't know you needed.
Rooted was founded and developed by a team of first, second, and third-generation farmers. We know what it takes to manage and grow a farm business. We've worked hand-in-hand with growers for years to build a supertool tailored just for farm and hub needs.
Manage inventory for all your product categories, across retail and wholesale, from one centralized tool. Based on orders, Rooted will automate your inventory. Easily update fulfillment dates, quantities and archive products seasonally.
Enjoy an easy, user-friendly storefront on the Rooted Marketplace. Buyers can browse your inventory and pay securely, all online. Create unlimited product listings. Hub plans aggregate your farm member listings, inventory and availability so your buyers can shop your whole offering at once.
Save administrative time with one-click harvest, pack and receiving lists based on your Rooted Farmers orders. Take these interactive lists right into the field with you, checking off items as you go and keeping everything updated in real-time.
Customizable delivery and pickup location settings for your buyers.
For hubs and co-ops, easily sync inventory and sales data across member farms.
View order history, sales by product, product category, or by granular product features. Review specific weeks or your entire season.
Tag, group and filter buyers via customizable tags based on shared characteristics to easily filter and manage your buyers.
Connect with local wholesale and retail buyers on the Rooted Marketplace. Grocers, restaurants, institutions, event designers, photographers and more.
Access extensive market pricing data for flower products by feature and category, so you can feel confident about your pricing.
On the Rooted Marketplace, we have ready-made product listings. Just choose your product then set your price and quantity and features. This saves you tons of time, and allows your buyers to compare apples to apples when shopping.
Rooted Farmers automates the sales tax data you need to file based on your order history. We partner with Stripe to file 1099 tax forms for your yearly earnings.
Set unique customer discounts and markups for each customer. This is a great way to incentivize repeat customers or to offer a discount to a specific customer segment.
Change and edit existing pre-orders. Add and remove product, edit quantities and pricing on open orders. Changes are tracked for clear buyer communication and record keeping.
Enjoy streamlined communications. Instead of jumbled texts, calls and emails, message buyers in app and notify buyers by groups.
Keep track of past and current buyers, customize buyer settings individually or by groups, and engage buyers with notifications and messaging.
By the numbers
Win back time and peace-of-mind with Rooted Farmers
Time Rooted users save per week
(almost 2 months/year).
Of Rooted users have meaningfully
expanded their buyer network.
Of Rooted sellers have increased
sales more than 50% since joining.
