Shop online for fresh and local produce, flowers, dairy and more.
Create a Free Buyer AccountFarmers love it because farmers built it
Ready for more sales, less stress? Meet the hub supertool
Managing inventory, sales and buyers across multiple member farms has never been easier. Rooted Farmers is the one-stop platform for farm hubs to streamline, sell, and scale.
Time Rooted users save per week (almost 2 months/year).
Your online farm shop
Collective inventory, sales and fulfillment made wonderfully easy
Aggregated inventory, easy online selling
Products and inventory are aggregated from all your member farms into one online storefront so your buyers can shop your whole offering at once. Use Rooted reports to easily payout your farms based on sales.
A marketplace of local buyers
When you join Rooted you get more than an online shop. Rooted Farmers features a curated online marketplace of retail and wholesale buyers so you can grow your sales.
Seamless order management
No more juggling DMs, emails, texts and calls. Oversee everything and message customers right from Rooted.
Automated Inventory
Say goodbye to labor-intensive availability lists. Create online products, set inventory, then generate instant lists.
The farm to buyer experience you and your customers have been dreaming of.
Watch Demo
As simple as 1, 2, 3
How Rooted Farmers works
Setup your store and aggregate co-op products
- Apply to be a Rooted Farmers Hub member. Learn more about the process
- Manage all your member farms from one platform. Your members can set their availability, inventory and fulfillment options and Rooted Farmers will centralize the data in one place.
- Sell online easily, with aggregated products and inventory. No more manual availability lists!
Connect with new and existing buyers locally
- Connect with restaurants, designers, grocers, and other buyers in your area. Invite your existing customers to join Rooted. It's easy and free for buyers.
- Communicate with your buyers individually, by groups, or as a whole.
- Accept online orders with flexible and secure payment options including cash, check, credit card, Venmo and more. Take orders in person with our point of sale.
Manage and fulfill orders, then track your sales
- Create instant harvest and pack lists.
- Update customers on their orders with automated emails or direct messages.
- Analyze your sales with insightful charts and stats on your Rooted Dashboard
- Payout your members easily based on sales.
A tailored ecommerce experience and buyer network made just for farms and hubs
"Rooted Farmers has been a game-changer for our mission. The platform replaced the patchwork of spreadsheets and manual processes that were slowing us down, giving us the tools to scale sustainably and support the long-term viability of the 30+ small and mid-size farms we serve. We can now focus more on connecting our community with nutritious local produce—and less on administrative work."
Sheri Howard
Time Saved with Rooted
8 hours/week
WE'RE WITH YOU
Unmatched features for hubs and co-ops
We know what you need, because we're farmers and hub managers too. We built this tool to solve all the problems we encountered each day managing our farm businesses.
ROOTED PARTNERS
Onboarding and continued support for your whole Hub
Ready to get started? We help you every step of the way, educating your members and making sure you're setup for success.
- Dedicated hub manager trainings
- Training for your hub members
- Weekly Zoom Q&A sessions
- Ongoing coaching & grant opportunities
How the application process works
The application and onboarding process to join Rooted Farmers typically takes between 4 to 6 weeks for hubs.
- 1
Apply to join
Complete our simple online application form
- 2
Initial consultation
A Rooted team member will setup a 15-20 minute call to meet your hub leadership
- 3
Product demonstration
We'll demo the product with your hub team
In the review process we consider product quality and consistency, member experience, local marketplace expertise, and more.
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