Ready to grow your farm business? We are.
Manage your inventory in real-time, streamline buyer communication, and access sales data analytics to inform crop planning.
Built by farmers, for farmers like you.
You wear all the hats for your business - so do we. We are a team of first, second, and third-generation farmers, and we're building for you.
We're built different: We've spent years collaborating with buyers and sellers across the industry to create a platform that works for you, and we continue to build in partnership with USDA, NIFA, and leading universities to ensure that we are meeting your needs.
Real People Cultivating Real Beauty
Rooted Farmers is a community of farmers, hubs, and buyers dedicated to growing a more sustainable future.
We believe that local flowers are the future of the floral industry, and we are committed to supporting the farmers who grow them.
Designed to Grow with (and for) You
Rooted helps farmers, hubs, and buyers build a more profitable, sustainable future.
Small & Mid-Sized Farms
Say goodbye to weekly availability lists. Streamline your farm’s business operations and inform your crop planning with real-time data and analytics
A Better Way to Sell Your Flowers
Meet your intuitive, all-in-one sales software and online marketplace.
Shopping Local Flowers Made Simple
You juggle enough in your day-to-day. Simplify your local shopping experience with Rooted’s easy-to-use marketplace.
Florists, Designers & Grocery
A wholesale shopping experience built for your needs. Intuitively browse inventory by color, variety, or design element. Pre-order to reserve product in advance, and review your purchase history using our NEW Buyer Analytics. Join our marketplace for free and get started shopping from local farms.
Flower Lovers of All Kinds
Local flowers made easy! Whether you’re a DIY bride, aspiring floral designer, or just looking to get your weekly flower fix, find all you need to know about specialty crop flowers in our easy-to-use platform. Join our marketplace for free and get started shopping from local farms!
We almost quadrupled gross sales to florists from last year, and the Rooted platform made that possible. Rooted enables all the different systems – when you use Rooted it all kind of goes, it all works.
Kimby Decker, Millsap Farm Flowers, Missouri Flower Exchange
Our Core Values
Rooted in the News
Discover more about how Rooted Farmers empowers farms, hubs, and floral buyers. Watch video tutorials and listen to podcasts.See more