We're not your typical supply chain. We're better.

Buy and sell flowers with a click

We're not your typical supply chain. We're better. Background Image

At Rooted, we're growing together

Rooted is an online marketplace that connects local flower farmers, floral designers, and flower lovers of all kinds.

Small farms, big change

Real farmers cultivating real beauty.
We’re a new generation of farmers, and we’re bringing back your grandmama’s flowers. Learn more about why we're different in the video below.
Voiceover by Debra Prinzing, Founder of the Slow Flowers Society

Our mission is to redefine the floral industry

Small farms

We work exclusively with small, domestic specialty cut flower farms – you won’t find any imports or industrialized farming operations here. We help real farmers sell their blooms, empowering them as growers by saving time and increasing profits.


Imported flowers are one of the most carbon-intensive crops on the planet. We're proud to partner with farmers who are creating a deeper connection to our natural world and the beauty within it, supporting regenerative agriculture and reducing carbon emissions in the process.

Inspire change

The product from small farms is extraordinary, and so are the farmers. We share stories from small farms, educate consumers about the industry, and embolden them to power their local economy by supporting small farms and the mission behind their work.

Amelia Ihlo holding a bunch of foliage in front of a barn door
Built by farmers, for farmers

My name is Amelia, and I run a small flower farm in zone 4 in rural New Hampshire. After a handful of growing seasons – and countless hard lessons learned – the idea of Rooted Farmers was born out of mounting frustration: there just had to be an easier way to sell our flowers.

Our team has spent years researching, collaborating, creating, and testing. The result is an ecommerce platform for farmers and floral buyers, built by farmers and floral buyers who know the unique pain points in this business. Have an idea? Drop us a line. We're building for you!

Proud Partnerships

Slow Flowers Partner
Slow Flowers - the conscious choice for buying and selling flowers
One Tree Planted
One Tree Planted - Reforestation parner
ASCFG Member
Association of Specialty Cut Flower Growers