We're not your typical supply chain. We're better.
Buy and sell flowers with a click
At Rooted, we're growing together
Small farms, big change
Our mission is to redefine the floral industry
We work exclusively with small, domestic specialty cut flower farms – you won’t find any imports or industrialized farming operations here. We help real farmers sell their blooms, empowering them as growers by saving time and increasing profits.
Imported flowers are one of the most carbon-intensive crops on the planet. We're proud to partner with farmers who are creating a deeper connection to our natural world and the beauty within it, supporting regenerative agriculture and reducing carbon emissions in the process.
The product from small farms is extraordinary, and so are the farmers. We share stories from small farms, educate consumers about the industry, and embolden them to power their local economy by supporting small farms and the mission behind their work.
My name is Amelia, and I run a small flower farm in zone 4 in rural New Hampshire. After a handful of growing seasons – and countless hard lessons learned – the idea of Rooted Farmers was born out of mounting frustration: there just had to be an easier way to sell our flowers.
Our team has spent years researching, collaborating, creating, and testing. The result is an ecommerce platform for farmers and floral buyers, built by farmers and floral buyers who know the unique pain points in this business. Have an idea? Drop us a line. We're building for you!
