Showcase your farm or hub with a modern profile that highlights your products, story, team, certifications, harvest calendar, and key policies – all in one place.

Your story matters. Buyers don't want just great products — they want to know who they’re buying from. They want to understand your practices, trust your certifications, and feel a connection to the people behind the farm or hub. Your public profile on Rooted makes it easy for buyers to get that full picture at a glance — from your products and certifications to your harvest calendar and policies.

Think of it as your branded digital storefront — a built-in landing page that showcases everything a buyer needs to know about your farm or hub, all in one place, without the cost or hassle of building and maintaining a separate website.

What's New on Public Profiles?

Feature Your Best Products (Pro) 

Don't make buyers dig for your best offerings. Featured listings put your strongest products right at the top of your profile, making it easy for buyers to find what they're looking for — and convert directly from your profile. Put your strongest products out front. 

Show What You Grow with a Harvest Calendar 

Give buyers a clear sense of what you grow throughout the season. Your harvest calendar highlights up to 10 products per season, helping buyers plan ahead and understand what you’ll have available throughout the year. It's one of the simplest ways to keep buyers engaged — even when something isn't in season yet.

Share Your Certifications

Your certifications are hard-earned, and they matter to your buyers. Whether you’re organic, regenerative, or food- safety certified, these credentials signal quality and trust — and now they're front and center on your profile.

Upload and display your certifications directly so buyers can see them at a glance, no back-and-forth 

Communicate Your Policies

Clear expectations make for better relationships. Use your profile to share key policies upfront – from ordering timelines to refund terms - so buyers know exactly what to expect before they place an order.

Fewer miscommunications. Fewer repetitive emails. More time doing what you do best.

Tell Your Story (Pro) 

Behind every great farm is a great story. The new “About us” section lets you put your mission front and center. Share what drives your farm or hub — your mission, your values, and the people who make it all happen. Whether you’re introducing your individual farm or highlighting the growers who make up your hub, this section gives buyers a chance to connect with who you are, not just what you sell. When buyers understand the people and values behind the products, it builds the kind of trust that keeps them coming back.

Highlight Your Team (Pro) 

Your team is the heart behind your business! Add photos and bios so your buyers can put faces to the farm and the people behind the work. It's a small touch that makes a big difference in how buyers experience your brand.

Accept Special Requests (Pro) 

Every buyer has unique needs. Now they can send requests directly from your profile, making it easier to have those conversations and fulfill orders that don’t fit the usual mold. 

How does this help you?

 Here's the big picture: your public profile isn't just a page — it's a tool that works for you around the clock. 

• Branded Digital Storefront — A built-in landing page for your farm that looks professional and converts browsers into buyers, no web developer needed.
   
• Improved SEO & Visibility — Your profile is indexed by search engines, which means buyers searching for local farms, flowers, or specific products can discover you organically. Share your unique profile link anywhere — your email signature, Instagram bio, newsletter, or a direct text to a new buyer — and anyone who clicks lands straight on your Rooted page.
   
• Increased Transparency — Display your certifications and policies upfront so buyers know exactly what they're getting and who they're getting it from. Fewer repetitive questions, more confidence at checkout.
   
• More Focus on You — Your story, your team, your products, your values. New content areas make it easier to share what makes your operation unique and answer common buyer questions before they even have to ask. 

When buyers understand your farm, your practices, and your products, it builds stronger relationships — and stronger relationships grow your business.

Share your profile, grow your reach.

Your public profile comes with a shareable link that's yours to use anywhere.

Add it to your email signature, your Instagram bio, your newsletter, or use it for direct outreach via text or email to a new buyer.

Anyone who clicks it lands directly on your Rooted profile, where they can explore your products, connect, and shop.

And beyond manual sharing, your profile is discoverable through outside search engines — so buyers who've never heard of you can still find you.

Need Help Getting Set up?

Already selling on Rooted and want help setting up your profile? 

Join our Tuesday Zoom Q&A sessions held every week at 12pm EST. Click the 'Join Zoom' button from your dashboard

You can also reach our team at help@rootedfarmers.com.