We're Obsessed with Local Quality, Too

At Rooted, we work exclusively with local farmers to bring you the freshest, highest-quality, specialty food and flowers. Shop from multiple farms in one convenient marketplace.

100%

Transparent sourcing from
local farms

70%

Restaurant operators said patrons more interested
in locally sourced items

80%

Consumers in the U.S. willing to
pay more for sustainable products

100%

Transparent sourcing from local farms

Sources: PwC, Voice of the Consumer Survey, National Restaurant Association

Shopping Local Farms, Made Easy

Your wholesale sourcing, simplified

One-stop shop for all your wholesale needs

No more calls and texts to individual farms and growers to track availability. With Rooted, you can shop from all your local farms in one convenient marketplace.

Save time and shop from all of your area farmers in one online marketplace

Intuitive shopping, built for you. Easily browse inventory by category or search for specific items

Pay for your order with a credit card or invoice.

Rooted Farmers wholesale marketplace interface

How It Works

Start sourcing better, in four easy steps

Create a free account

Complete your wholesale buyer application. Be sure to have your reseller certificate handy.

Connect with farms & hubs

Find and connect with farms and hubs in your area using our Find Nearby Sellers feature.

Browse inventory

Intuitive shopping, built for you. Easily browse inventory by category or search for specific items

Order & pay online

Pay for your order with a credit card or invoice.

Products You'll Love

Explore our diverse marketplace

Flowers

Produce

Meat

Eggs & Dairy

Bakery

Pantry

Nuts

Why Choose Local

Sourcing Local is a Selling Point!

Superior Quality

Unparalleled beauty and flavor that's long lasting. Products raised and harvested with the highest standards reduce your waste. Use more, waste less.

Specialty Varieties

Your customers want spectacular and unique offerings. Elevate your menu or design aesthetic and wow your customers with specialty products you can only source locally.

Sustainable Practices

Support growers who are using regenerative practices and contributing to a healthier planet. Go local and avoid the synthetic preservatives on imports while reducing transport emissions.

What Our Customers Say

Hear from happy wholesale buyers

"I’ve REALLY been impressed with Rooted helping make Flatland Floral Collective a reality. It’s been a real game-changer this year in allowin..."
Holly Lukasiewicz
District 2 Floral Studio
Omaha, NE
"I love Rooted! I can't tell you how much I love this site! I can't always go from farm to farm to hand pick flowers or to pre-order from sev..."
Yumiko Fletcher
Hana Floral Design
Mystic, CT
"Rooted Farmers has been an invaluable resource when it comes to connecting with local flower farmers and seasonal sustainable beauty. Nothin..."
Sophia Mullin
Sophia Mullin Design
Traveling Designer, East Coast
"More and more brides want sustainably and locally grown flowers, so using local is a selling point for me too! I've had some brides tell me ..."
Kyra Tanner
B. June Floral Design
Chesterfield, VA
"Once something is in your cart, it's saved for an hour. That is life-changing. So many times I've lost product from a wholesaler or smaller ..."
Rosalie Oland
Mullica Hill Floral Co.
Mullica Hill, NJ