Rooted Blog
Collective Feature: Alaska Peony Cooperative
4 min readThe Alaska Peony Cooperative is a group of over five peony farmers across Alaska that provide premium fresh-cut peonies during July and August. They ship nationwide with overnight delivery.
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Collective Feature: San Joaquin Flower Collective
4 min readThe San Joaquin Flower Collective is a partnership amongst nine specialty cut flower growers to support and streamline access to local flowers to the floral design community in Fresno, Clovis, Visalia, Bakersfield, and Modesto.
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Collective Feature: Piedmont Wholesale Flowers
5 min readPiedmont Wholesale Flowers, a cooperative founded in 2017, remains focused on their mission of being a farmer-owned cooperative that provides designer-quality sustainable florals to their local community in the Durham, NC region. We recently connected with their Market Director, Julia Carpico, who shared insights into their origin story, how they differentiate themselves from traditional wholesalers, and exciting changes for the 2024 season.
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Top 5 Marketing & Entrepreneurial Podcasts to Kickstart your Farm Business
5 min readPodcasts are one of our favorite ways to take in new information. We've compiled a list of podcasts that we think would be helpful to any business owner! Whether you're in the field or studio, listen in to continue the life-long process of learning. Stay tuned for more recommendations to come, and happy listening!
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Say Hello to Buyer Analytics and Start Planning!
4 min readDig into your data to view the total stem count, colors, and varieties purchased during a specific timeframe.
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3 min readThe Maine Flower Collective is a member-owned cooperative that provides Maine flower growers and wholesale buyers with a centralized sales network and product delivery system.
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Valentine's Day Gift Guide: 5 Books for Flower Lovers
2 min readWe've curated a shortlist of books chock-full of floral eye candy and inspiration to gift yourself, a loved one, a fellow farmer friend, or a co-worker!
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Grant Opportunity: Calling all Collectives and Hubs!
1 min readAre you working to develop or grow a flower hub or collective in your community? This post is for you!
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A Seasonal Approach to Color Palettes for DIY Events
2 min readWhether you are designing for a friend’s shower, or bringing your wedding together on a budget, color is one of the foundations of bringing your event together in style!
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Collective Feature: Nantucket Flower Collective
3 min readThe Nantucket Flower Collective is a group of Nantucket flower farmers working together to make locally grown flowers more easily accessible to island florists and designers.
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We’re a Marketplace + Sales Platform: Why That’s Good for Your Farm
3 min read5 benefits a marketplace platform provides to your business
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Collective Feature: Missouri Flower Exchange
4 min readMissouri's first flower farm collective includes 17 farms in two chapter locations.
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Designer Feature: Cottage Garden Florals
3 min readAbigail Decorte, floral designer, and owner of Cottage Garden Florals specializes in thoughtful, garden-inspired, and whimsical floral design.
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Part 2: Designers Guide for Building Flexibility into Proposals
4 min readCreating Concise Client Proposals & Utilizing Flower Boards
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Part 1: Designers Guide for Embracing Seasonality & Setting Expectations
5 min readSourcing locally is a selling point! Differentiate yourself and attract like-minded clients!
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Local Staples: A Substitution Guide for Popular Flowers
3 min readAn easy, seasonal approach to incorporating more local flowers that will still give you the stability you need and the look your clients want!
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Grant Opportunity: Calling all Collectives and Hubs!
1 min readAre you working to develop or grow a flower hub or collective in your community? This post is for you!
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The Results Are In: 2022 Year in Review!
4 min readThe Rooted team shares some insights and trends in a 2022 Year in Review.
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Data & Analytics: A Crash Course
3 min readThe Rooted team looks at different ways to dissect sales data in order to get a (more) complete picture.
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Designer Feature: Carbon & Co
3 min readDesigner Rachel Fletcher shares her insights on working with local product.
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How to Build New Relationships with Wholesale Buyers
5 min read7 tips to help you lay the foundation for lasting relationships
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6 Ways to Green Up Your Valentine’s Purchase
5 min readWe’ve curated a list to help you choose a gift that supports small farms and small businesses to green up your Valentine’s Day!
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Sales Data & Crop Planning: A How-To
2 min readResource and crop plan for future weeks and seasons by using detailed insights into your flower sales!
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Grant Opportunity: Calling all Collective Start-ups!
2 min readAre you in the early stages of building a flower collective in your community? This post is for you!
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How To: Create Your Own DIY Evergreen Wreath
4 min readHead Farmer & Owner of Reverie Flowers Amelia Ihlo shows us how to make your own custom evergreen wreath
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Burnout: 6 Ways to Recover & Prevent It
9 min readStrategies for recovering and avoiding future farmer burnout.
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Braiding Sweetgrass
3 min readIndigenous Wisdom, Scientific Knowledge, and the Teachings of Plants
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Top 5 Reasons to Buy Local Flowers
3 min readWhy local flowers are fresher, more fragrant, and good for your community!
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Farm Finances: Dig Into Expenses
4 min readCost of Sales, Operating Expenses and Profit
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4 min readSteps toward building a sustainable farming operation.
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2 min readRevenue streams. Variable costs. Operating profit.
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Letters To A Young Farmer
4 min readOn Food, Farming, and Our Future by Stone Barns Center for Food & Agriculture and Martha Hodgkins
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Farming While Black
4 min readSoul Fire Farm’s Practical Guide to Liberation on the Land
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Repetitive Motion Injuries: Simple Stretches for Flower Farmers
5 min readSimple stretches can be done anywhere, without any equipment to help combat the stress and strain that may result from work activities.
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