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Insights & Stories

The Rooted Blog

Explore farming tips, success stories, and insights from our community of growers, hubs, and buyers. Stay updated on sustainable agriculture and local food systems.

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Meet Our 2026 Grantees: The Flower Collective of Central New York

Meet Our 2026 Grantees: The Flower Collective of Central New York

May 8, 2026
3 min read

The Flower Collective of Central New York is the region's first local flower wholesaler, founded to organize and simplify the wholesale flower shoppin...

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Meet the Rooted Coaches

Meet the Rooted Coaches

April 23, 2026
5 min read

Education isn't just important, it's essential. That's why we gather experts from our community to guide hubs of all shapes and sizes as they navigate...

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Hub Feature: Southern Kentucky Flower Exchange

Hub Feature: Southern Kentucky Flower Exchange

April 15, 2026
3 min read

Learn about the SOKY Floral Exchange, their origin story, and how Rooted is helping them reach their goals. They have over 20 member farms working col...

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Seasonal Flower Guide: Filler Flowers

Seasonal Flower Guide: Filler Flowers

April 15, 2026
2 min read

Designing with local flowers means that your options change as the seasons change! Here's a guide to help you navigate what filler flowers are typical...

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Bring Your Wholesale Buyers Online with Rooted

Bring Your Wholesale Buyers Online with Rooted

April 3, 2026
7 min read

Introducing wholesale buyers to new systems can be daunting--but it doesn't need to be. Shifting buyers to an online ordering platform strengthens you...

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Internal Notes + Smart Tagging: Your Team's Collective Memory

Internal Notes + Smart Tagging: Your Team's Collective Memory

March 19, 2026
2 min read

Your hub runs on communication. Our new Internal Notes and Smart Tagging keep your whole team in sync — no more lost details, missed hand-offs, or 'di...

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Farm Shares: A New Way for Your Community to Invest in You

Farm Shares: A New Way for Your Community to Invest in You

March 18, 2026
4 min read

Inspired by the traditional CSA model, our new Farm Shares feature lets your community invest in your farm upfront. It gives you the capital you need ...

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Farmer Feature:  Thornfield Farm

Farmer Feature: Thornfield Farm

March 18, 2026
2 min read

Thornfield Farm, in Fincastle, VA, is owned and run by Susanna Thornton and her partner Alex. In addition to the farm, Susanna also runs the Blue Rid...

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Meet Your New Customer Diary:  Rooted’s Wholesale Buyer CRM

Meet Your New Customer Diary: Rooted’s Wholesale Buyer CRM

March 17, 2026
3 min read

Managing wholesale shouldn’t mean memorizing every buyer’s business details. Meet your new "Customer Diary"—a Wholesale Buyer CRM designed to offload ...

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Reclaim Your Bandwidth: Put Your Marketing and Logistics on Autopilot with Powerful Integrations

Reclaim Your Bandwidth: Put Your Marketing and Logistics on Autopilot with Powerful Integrations

March 17, 2026
2 min read

You didn’t get into farming so that you could spend hours manually syncing email lists or mapping out delivery routes. Our new integrations with Mailc...

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Your Farm, Front and Center: Introducing Updated Public Profiles

Your Farm, Front and Center: Introducing Updated Public Profiles

March 16, 2026
4 min read

Public profiles just got a major upgrade. New sections and features make it easier than ever to tell your story, showcase your products, and get disco...

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