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Rooted Blog

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Collective Feature: Maine Flower Collective

Collective Feature: Maine Flower Collective

3 min read
The Maine Flower Collective is a member-owned cooperative that provides Maine flower growers and wholesale buyers with a centralized sales network and product delivery system.
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Valentine's Day Gift Guide: 5 Books for Flower Lovers

2 min read
We've curated a shortlist of books chock-full of floral eye candy and inspiration to gift yourself, a loved one, a fellow farmer friend, or a co-worker!
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Valentine's Day Gift Guide: 5 Books for Flower Lovers

Grant Opportunity: Calling all Collectives and Hubs!

1 min read
Are you working to develop or grow a flower hub or collective in your community? This post is for you!
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Grant Opportunity:  Calling all Collectives and Hubs!

A Seasonal Approach to Color Palettes for DIY Events

2 min read
Whether you are designing for a friend’s shower, or bringing your wedding together on a budget, color is one of the foundations of bringing your event together in style!
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A Seasonal Approach to Color Palettes for DIY Events

Collective Feature: Nantucket Flower Collective

3 min read
The Nantucket Flower Collective is a group of Nantucket flower farmers working together to make locally grown flowers more easily accessible to island florists and designers.
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Collective Feature: Nantucket Flower Collective

We’re a Marketplace + Sales Platform: Why That’s Good for Your Farm

3 min read
5 benefits a marketplace platform provides to your business
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We’re a Marketplace + Sales Platform:   Why That’s Good for Your Farm

Collective Feature: Missouri Flower Exchange

4 min read
Missouri's first flower farm collective includes 17 farms in two chapter locations.
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Collective Feature: Missouri Flower Exchange

Designer Feature: Cottage Garden Florals

3 min read
Abigail Decorte, floral designer, and owner of Cottage Garden Florals specializes in thoughtful, garden-inspired, and whimsical floral design.
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Designer Feature: Cottage Garden Florals

Part 2: Designers Guide for Building Flexibility into Proposals

4 min read
Creating Concise Client Proposals & Utilizing Flower Boards
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Part 2: Designers Guide for Building Flexibility into Proposals

Part 1: Designers Guide for Embracing Seasonality & Setting Expectations

5 min read
Sourcing locally is a selling point! Differentiate yourself and attract like-minded clients!
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Part 1: Designers Guide for Embracing Seasonality & Setting Expectations

Local Staples: A Substitution Guide for Popular Flowers

3 min read
An easy, seasonal approach to incorporating more local flowers that will still give you the stability you need and the look your clients want!
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Local Staples: A Substitution Guide for Popular Flowers

Grant Opportunity: Calling all Collectives and Hubs!

1 min read
Are you working to develop or grow a flower hub or collective in your community? This post is for you!
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Grant Opportunity:  Calling all Collectives and Hubs!

The Results Are In: 2022 Year in Review!

4 min read
The Rooted team shares some insights and trends in a 2022 Year in Review.
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The Results Are In:  2022 Year in Review!

Data & Analytics: A Crash Course

3 min read
The Rooted team looks at different ways to dissect sales data in order to get a (more) complete picture.
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Data & Analytics:  A Crash Course

Designer Feature: Carbon & Co

3 min read
Designer Rachel Fletcher shares her insights on working with local product.
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Designer Feature: Carbon & Co

How to Build New Relationships with Wholesale Buyers

5 min read
7 tips to help you lay the foundation for lasting relationships
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How to Build New Relationships with Wholesale Buyers

6 Ways to Green Up Your Valentine’s Purchase

5 min read
We’ve curated a list to help you choose a gift that supports small farms and small businesses to green up your Valentine’s Day!
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6 Ways to Green Up Your Valentine’s Purchase

Sales Data & Crop Planning: A How-To

2 min read
Resource and crop plan for future weeks and seasons by using detailed insights into your flower sales!
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Sales Data & Crop Planning:  A How-To

Grant Opportunity: Calling all Collective Start-ups!

2 min read
Are you in the early stages of building a flower collective in your community? This post is for you!
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Grant Opportunity:  Calling all Collective Start-ups!

How To: Create Your Own DIY Evergreen Wreath

4 min read
Head Farmer & Owner of Reverie Flowers Amelia Ihlo shows us how to make your own custom evergreen wreath
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How To:  Create Your Own DIY Evergreen Wreath

Burnout: 6 Ways to Recover & Prevent It

9 min read
Strategies for recovering and avoiding future farmer burnout.
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Burnout: 6 Ways to Recover & Prevent It

Braiding Sweetgrass

3 min read
Indigenous Wisdom, Scientific Knowledge, and the Teachings of Plants
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Braiding Sweetgrass

Top 5 Reasons to Buy Local Flowers

3 min read
Why local flowers are fresher, more fragrant, and good for your community!
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Top 5 Reasons to Buy Local Flowers

Photographing Flowers: Wholesale Photos

5 min read
A guide to flower photography
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Photographing Flowers: Wholesale Photos

Farm Finances: Dig Into Expenses

4 min read
Cost of Sales, Operating Expenses and Profit
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Farm Finances: Dig Into Expenses

Farm Finances: Let's Talk Revenue (Sales!)

4 min read
Steps toward building a sustainable farming operation.
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Farm Finances: Let's Talk Revenue (Sales!)

Farm Finances: An Introduction

2 min read
Revenue streams. Variable costs. Operating profit.
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Farm Finances: An Introduction

Farm Finances: Glossary of Key Financial Terms

2 min read
Introductory Terms
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Farm Finances: Glossary of Key Financial Terms

Letters To A Young Farmer

4 min read
On Food, Farming, and Our Future by Stone Barns Center for Food & Agriculture and Martha Hodgkins
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Letters To A Young Farmer

Farming While Black

4 min read
Soul Fire Farm’s Practical Guide to Liberation on the Land
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Farming While Black

Social Media & Video Content

4 min read
Making it work for your farm
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Social Media & Video Content

Repetitive Motion Injuries: Simple Stretches for Flower Farmers

5 min read
Simple stretches can be done anywhere, without any equipment to help combat the stress and strain that may result from work activities.
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Repetitive Motion Injuries: Simple Stretches for Flower Farmers

Color Me Floral

2 min read
Stunning Monochromatic Arrangements for Every Season
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Color Me Floral

Mental Health for Farmers

10 min read
Discussion with an Expert
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Mental Health for Farmers