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Rooted Blog

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Collective Feature: Alaska Peony Cooperative

Collective Feature: Alaska Peony Cooperative

4 min read
The Alaska Peony Cooperative is a group of over five peony farmers across Alaska that provide premium fresh-cut peonies during July and August. They ship nationwide with overnight delivery.
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Collective Feature: San Joaquin Flower Collective

4 min read
The San Joaquin Flower Collective is a partnership amongst nine specialty cut flower growers to support and streamline access to local flowers to the floral design community in Fresno, Clovis, Visalia, Bakersfield, and Modesto.
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Collective Feature: San Joaquin Flower Collective

Collective Feature: Piedmont Wholesale Flowers

5 min read
Piedmont Wholesale Flowers, a cooperative founded in 2017, remains focused on their mission of being a farmer-owned cooperative that provides designer-quality sustainable florals to their local community in the Durham, NC region. We recently connected with their Market Director, Julia Carpico, who shared insights into their origin story, how they differentiate themselves from traditional wholesalers, and exciting changes for the 2024 season.
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Collective Feature: Piedmont Wholesale Flowers

Top 5 Marketing & Entrepreneurial Podcasts to Kickstart your Farm Business

5 min read
Podcasts are one of our favorite ways to take in new information. We've compiled a list of podcasts that we think would be helpful to any business owner! Whether you're in the field or studio, listen in to continue the life-long process of learning. Stay tuned for more recommendations to come, and happy listening!
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Top 5 Marketing & Entrepreneurial Podcasts to Kickstart your Farm Business

Say Hello to Buyer Analytics and Start Planning!

4 min read
Dig into your data to view the total stem count, colors, and varieties purchased during a specific timeframe.
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Say Hello to Buyer Analytics and Start Planning!

Collective Feature: Maine Flower Collective

3 min read
The Maine Flower Collective is a member-owned cooperative that provides Maine flower growers and wholesale buyers with a centralized sales network and product delivery system.
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Collective Feature: Maine Flower Collective

Valentine's Day Gift Guide: 5 Books for Flower Lovers

2 min read
We've curated a shortlist of books chock-full of floral eye candy and inspiration to gift yourself, a loved one, a fellow farmer friend, or a co-worker!
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Valentine's Day Gift Guide: 5 Books for Flower Lovers

Grant Opportunity: Calling all Collectives and Hubs!

1 min read
Are you working to develop or grow a flower hub or collective in your community? This post is for you!
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Grant Opportunity:  Calling all Collectives and Hubs!

A Seasonal Approach to Color Palettes for DIY Events

2 min read
Whether you are designing for a friend’s shower, or bringing your wedding together on a budget, color is one of the foundations of bringing your event together in style!
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A Seasonal Approach to Color Palettes for DIY Events

Collective Feature: Nantucket Flower Collective

3 min read
The Nantucket Flower Collective is a group of Nantucket flower farmers working together to make locally grown flowers more easily accessible to island florists and designers.
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Collective Feature: Nantucket Flower Collective

We’re a Marketplace + Sales Platform: Why That’s Good for Your Farm

3 min read
5 benefits a marketplace platform provides to your business
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We’re a Marketplace + Sales Platform:   Why That’s Good for Your Farm

Collective Feature: Missouri Flower Exchange

4 min read
Missouri's first flower farm collective includes 17 farms in two chapter locations.
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Collective Feature: Missouri Flower Exchange

Designer Feature: Cottage Garden Florals

3 min read
Abigail Decorte, floral designer, and owner of Cottage Garden Florals specializes in thoughtful, garden-inspired, and whimsical floral design.
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Designer Feature: Cottage Garden Florals

Part 2: Designers Guide for Building Flexibility into Proposals

4 min read
Creating Concise Client Proposals & Utilizing Flower Boards
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Part 2: Designers Guide for Building Flexibility into Proposals

Part 1: Designers Guide for Embracing Seasonality & Setting Expectations

5 min read
Sourcing locally is a selling point! Differentiate yourself and attract like-minded clients!
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Part 1: Designers Guide for Embracing Seasonality & Setting Expectations

Local Staples: A Substitution Guide for Popular Flowers

3 min read
An easy, seasonal approach to incorporating more local flowers that will still give you the stability you need and the look your clients want!
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Local Staples: A Substitution Guide for Popular Flowers

Grant Opportunity: Calling all Collectives and Hubs!

1 min read
Are you working to develop or grow a flower hub or collective in your community? This post is for you!
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Grant Opportunity:  Calling all Collectives and Hubs!

The Results Are In: 2022 Year in Review!

4 min read
The Rooted team shares some insights and trends in a 2022 Year in Review.
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The Results Are In:  2022 Year in Review!

Data & Analytics: A Crash Course

3 min read
The Rooted team looks at different ways to dissect sales data in order to get a (more) complete picture.
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Data & Analytics:  A Crash Course

Designer Feature: Carbon & Co

3 min read
Designer Rachel Fletcher shares her insights on working with local product.
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Designer Feature: Carbon & Co

How to Build New Relationships with Wholesale Buyers

5 min read
7 tips to help you lay the foundation for lasting relationships
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How to Build New Relationships with Wholesale Buyers

6 Ways to Green Up Your Valentine’s Purchase

5 min read
We’ve curated a list to help you choose a gift that supports small farms and small businesses to green up your Valentine’s Day!
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6 Ways to Green Up Your Valentine’s Purchase

Sales Data & Crop Planning: A How-To

2 min read
Resource and crop plan for future weeks and seasons by using detailed insights into your flower sales!
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Sales Data & Crop Planning:  A How-To

Grant Opportunity: Calling all Collective Start-ups!

2 min read
Are you in the early stages of building a flower collective in your community? This post is for you!
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Grant Opportunity:  Calling all Collective Start-ups!

How To: Create Your Own DIY Evergreen Wreath

4 min read
Head Farmer & Owner of Reverie Flowers Amelia Ihlo shows us how to make your own custom evergreen wreath
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How To:  Create Your Own DIY Evergreen Wreath

Burnout: 6 Ways to Recover & Prevent It

9 min read
Strategies for recovering and avoiding future farmer burnout.
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Burnout: 6 Ways to Recover & Prevent It

Braiding Sweetgrass

3 min read
Indigenous Wisdom, Scientific Knowledge, and the Teachings of Plants
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Braiding Sweetgrass

Top 5 Reasons to Buy Local Flowers

3 min read
Why local flowers are fresher, more fragrant, and good for your community!
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Top 5 Reasons to Buy Local Flowers

Photographing Flowers: Wholesale Photos

5 min read
A guide to flower photography
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Photographing Flowers: Wholesale Photos

Farm Finances: Dig Into Expenses

4 min read
Cost of Sales, Operating Expenses and Profit
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Farm Finances: Dig Into Expenses

Farm Finances: Let's Talk Revenue (Sales!)

4 min read
Steps toward building a sustainable farming operation.
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Farm Finances: Let's Talk Revenue (Sales!)

Farm Finances: An Introduction

2 min read
Revenue streams. Variable costs. Operating profit.
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Farm Finances: An Introduction

Farm Finances: Glossary of Key Financial Terms

2 min read
Introductory Terms
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Farm Finances: Glossary of Key Financial Terms

Letters To A Young Farmer

4 min read
On Food, Farming, and Our Future by Stone Barns Center for Food & Agriculture and Martha Hodgkins
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Letters To A Young Farmer

Farming While Black

4 min read
Soul Fire Farm’s Practical Guide to Liberation on the Land
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Farming While Black

Social Media & Video Content

4 min read
Making it work for your farm
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Social Media & Video Content

Repetitive Motion Injuries: Simple Stretches for Flower Farmers

5 min read
Simple stretches can be done anywhere, without any equipment to help combat the stress and strain that may result from work activities.
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Repetitive Motion Injuries: Simple Stretches for Flower Farmers

Color Me Floral

2 min read
Stunning Monochromatic Arrangements for Every Season
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Color Me Floral

Mental Health for Farmers

10 min read
Discussion with an Expert
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Mental Health for Farmers