At Rooted, we're Farmers First

Our vision at Rooted is to build a healthier world by building healthier farms. We believe in empowering small and mid-size farms by building technology and providing the resources needed to run sustainable businesses.

Rooted Origins

Our Roots


Hi, I'm Amelia! I run a rural farm in zone 4, and I founded Rooted in 2019 after struggling to run our local hub of growers using clunky Excel sheets, disjointed emails, and unscalable technology that wasn't built for farmers.

Rooted was built on the premise that you shouldn't have to be a 1000-acre operation to have access to agricultural technology, and you shouldn't have to be running millions of dollars in volume to be able to afford great software.

We've come a long way since our early days, thanks in large part to our community of members. Today, Rooted reflects the needs and feedback of farms across the country, and we are proud to have built strong partnerships with leaders across the industry to continue building tools to transform your farm business.

We Value our Partnerships

We don’t do this work alone. We’ve built relationships with key partners over the years, and they inform and support how we grow.

Our work with our partners helps guide the continued development of our platform to ensure we're developing solutions that meet your evolving needs!

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Listen to our story.

Listen to more of our origin story on The Flower Podcast, to hear more about how Rooted got started!

Listen to the episode
peony on black background
small farms, big change

Real People Cultivating Real Beauty

Rooted Farmers is a community of farmers, hubs, and buyers dedicated to growing a more sustainable future.
We believe that local flowers are the future of the floral industry, and we are committed to supporting the farmers who grow them.

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Meet our Team

We are all about farmers. In fact, that's where many of us got our start. Get to know some of our team members below.