Hi, I'm Amelia! I run a rural farm in zone 4, and I founded Rooted in 2019 after struggling to run our local hub of growers using clunky Excel sheets, disjointed emails, and unscalable technology that wasn't built for farmers.

The idea for Rooted was born out of necessity. Like many farmers, I found myself spending more hours on administrative work than I did in the fields. The tools available were either too expensive, too complex, or simply not designed with the unique challenges of small-scale agriculture in mind.

Rooted was built on the premise that you shouldn't have to be a 1000-acre operation to have access to agricultural technology, and you shouldn't have to be running millions of dollars in volume to be able to afford great software.

We've come a long way since our early days, thanks in large part to our community of members. Today, Rooted reflects the needs and feedback of farms across the country, and we are proud to have built strong partnerships with leaders across the industry to continue building tools to transform your farm business.