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FAQ
Find answers to common questions and links to video tutorials with step-by-step instructions.

Click on a topic to jump to a section, or scroll through the list of all FAQs.
Stripe Account
General
Buyers
Collectives/Hubs
Still need help? Send us an email at help@rootedfarmers.com.
Stripe Account
What payment methods can I accept?

All major credit and debit cards are accepted for buyers including: Visa, MasterCard, American Express, and Discover. Cash, check, Venmo, or other forms of payment can also be managed and processed via the off-platform payment tool.

How do I get paid?

We use Stripe to process all payments across the Rooted platform. Stripe deposits payments from your customers directly into the bank account you have linked to your Stripe account. Deposits are made weekly on Fridays.

What are the transaction fees?

Stripe’s standard processing fees are 2.9% + $0.30 per transaction. Rooted’s standard transaction fee is 5%. You can always find details on our pricing page, but below are total fees per transaction type, including all Stripe processing:

  • Electronic Payments (All major credit & debit cards): 7.9% + $0.30

  • Off-Platform (Cash, Check, Venmo, Apple Pay, or other form of payment): 5.5% + $0.30


General
Can I use Rooted to replace my public website?

Your Rooted Farmers public profile is a perfect replacement for your website’s e-commerce shop and has basic information about your farm. However, having your own website or social media linked to your profile to provide additional content related to your farm can enhance your marketing and branding efforts and is always helpful for potential new buyers!

I’m a farmer-florist, can I join as both a grower and a wholesale buyer?

If you’d like to sell *and* buy cut flowers, you can submit two different applications using the same login: one to be a grower and one as a wholesale buyer. Our team will review the two applications separately.


Buyers
What is the sign-up process for florists/wholesale buyers?

Signing up to shop on Rooted is FREE for florists, studio designers, wholesale buyers, and retail shoppers! For floral designers and wholesale buyers, there is a  short application process that takes around 5 minutes to complete. Be sure to select the option 'I'm a florist, studio designer, or floral buyer.' (It helps to have a reseller certificate handy when creating the account).

Are there resources to help my buyers onboard to Rooted?

We have a variety of resources to help you communicate with your buyers as you bring them onto Rooted. Check out our blog post  and our how-to-shop video!

Are there buyers in my area?

Growers who join Rooted do so to replace existing sales systems for their wholesale buyers. As they replace anywhere from 4-20 hours a week of labor completing manual tasks with automated systems, they find that they can scale more efficiently and become more profitable.

While we have thousands of wholesale buyers in our network, and we certainly help with advertising, we never promise a built-in network for growers. Buyers value their relationships with their growers, and you know your business and local market best!

You’re not sure if Rooted is right for you? Send us a note: reachout@rootedfarmers.com.

How do I sign up as a retail buyer?

Signing up to shop on Rooted is FREE for florists, studio designers, wholesale buyers, and retail shoppers! No application is necessary, just create an account here! If you know of a local farm near you that you love to shop from, ask them to consider joining Rooted Farmers!

Can I shop from multiple farms and hubs on Rooted?

As a wholesale buyer, you can request connections from any grower or collective/hub within 250 miles of your location and shop from as many of them as you’d like! At Rooted, we are committed to farm-level transparency. Whether you are shopping from an individual farm or a collective, every listed item for sale includes information about the supplying farm.

When is product availability listed?

Our farmers' growing schedules differ, but by mid-March, we see fresh flowers becoming available across the country. Every grower and collective/hub will have a slightly different schedule on when they typically update their weekly inventory so be sure to check in with them or review the information posted on their public profile page!

Do I need to apply for an Rooted Farmers account?

If you are a retail buyer (not a florist, designer, or someone re-selling flowers with a valid resale certificate) then you don't need to fill out any application! Just create a username and password here and shop local blooms! 

Note that some sellers only offer wholesale. We encourage you to reach out to your local farmers or collectives to inquire about sourcing their flowers!


Collectives/Hubs
Do farm members in collectives need their own Rooted Farmers account?

Yes! Farms need their own individual account where they manage their availability and inventory. Grower members of collectives/hubs receive a $100 discount to their yearly subscription.

Are there buyers in my area?

Growers who join Rooted do so to replace existing sales systems for their wholesale buyers. As they replace anywhere from 4-20 hours a week of labor completing manual tasks with automated systems, they find that they can scale more efficiently and become more profitable.

While we have thousands of wholesale buyers in our network, and we certainly help with advertising, we never promise a built-in network for growers. Buyers value their relationships with their growers, and you know your business and local market best!

You’re not sure if Rooted is right for you? Send us a note: reachout@rootedfarmers.com.

Can I use Rooted to replace my public website?

Your Rooted Farmers public profile is a perfect replacement for your website’s e-commerce shop and has basic information about your farm. However, having your own website or social media linked to your profile to provide additional content related to your farm can enhance your marketing and branding efforts and is always helpful for potential new buyers!

What is the sign-up process for florists/wholesale buyers?

Signing up to shop on Rooted is FREE for florists, studio designers, wholesale buyers, and retail shoppers! For floral designers and wholesale buyers, there is a  short application process that takes around 5 minutes to complete. Be sure to select the option 'I'm a florist, studio designer, or floral buyer.' (It helps to have a reseller certificate handy when creating the account).