Real Results from Real Members

Rooted will increase your professionalism, improve your inventory management, and streamline your communication all in one place! You are also able to process payments in both a professional and easy manner.

Deena Miller, Sweet Roots Farm

Grass Valley, CA

Using Rooted Farmers has been a game changer for my productivity as a flower farmer. If you’re on the fence, go for it!

Natalie Geehr, January and June Blooms, San Joaquin Flower Collective

Fresno, CA

Using Rooted Farmers this year for wholesale ordering has felt like the warm hug I needed! Grateful to the farmers who built this platform.

Molly Gaeckle, Northerly Flora

Minneapolis, MN

I feel more in control of my sales since I can list what I have and not have to worry about lots of requests for more product than what I have. I hate telling people no!!

Jamie Rohda, Harvest Home Flowers, Flatland Floral Collective

Waverly, NE

Florists love it! Once I started using Rooted, some of my buyers started placing larger orders. They love it because it is more transparent: the pictures are there, the number of bunches is there, the price is there, everything is right there. My buyers appreciate that they can go on Rooted and see what I have available without feeling like they are bugging me.

Kimby Decker, Millsap Farm Flowers, Missouri Flower Exchange

Springfield, MO

We've ended our first season using Rooted through Piedmont Wholesale Flowers and it has been a wonderful experience. Compared to what we were doing last year we are selling more, working less, and very happy. I particularly appreciated the ease of creating products and adding inventory.

Johnathon Leiss, Springforth Farm, Piedmont Wholesale Flowers

Hurdle Mills, NC

Using Rooted would be an advantage to a business no matter where you are on the production scale. Either you're so busy, because you have such high production and you're managing employees, or you're smaller and doing everything yourself. Either way, you only have so much time. And there's always more to do growing flowers than you have time to do.

Kathy Stewart, Toano Botanicals, River City Flower Exchange

Toano, VA

Rooted has definitely boosted sales and made my business more efficient. You're not locked into what you list initially for availability so I can add things over the weekend and I can keep going in and changing my inventory. It would be really hard to sell through the collective without Rooted, so the fact that I have that as a revenue source is huge.

Kristin Burrello, Muddy Feet Flower Farm, CT Flower Collective

Ashford, CT

Rooted streamlines everything for my farm and puts it in one place. It reduces my back and forth with designers, I can update it, I can create my invoices, and I can message buyers if they want to add to an order. If there’s an issue with a product, I can easily send a refund, or the buyer can message me right on the platform. I save at least 2 hours a week because I don’t have to go back and forth with people over the year – that communication really adds up.

Leah Ducey, Springwind Farm, Garden State Flower Cooperative

Cream Ridge, NJ

I try to almost exclusively record my sales, no matter where the sale is being made, through the platform. For me, whatever percentage Rooted and the bank processing fee is, it is worth it because I know the value of the time spent trying to get all that information into one report, platform, or tax return at the end of the year. I understand the value of that.

Kathy Stewart, Toano Botanicals, River City Flower Exchange

Toano, VA

My ordering system before Rooted was stressful. I would get messages on Instagram, and also through my website, email, text messaging, and voicemails asking what I had available and I would give them a best guess. Now, Rooted has become our streamlined way to say, “here's what I have and this is what it costs.”

Sarah Torgerson, Eden Roots Flower Farm, The Kentucky Flower Market

Simpsonville, KY

We almost quadrupled gross sales to florists from last year, and the Rooted platform made that possible. Rooted enables all the different systems – when you use Rooted it all kind of goes, it all works.

Kimby Decker, Millsap Farm Flowers, Missouri Flower Exchange

Springfield, MO

We LOVE Rooted because it is the perfect platform for listing and ordering. It is easy to use and offers wonderful features for both the farmer and the florist. It has been THE REASON this collective has been successful!

Missouri Flower Exchange ,

Springfield and Columbia, MO

A huge upgrade for the CT Flower Collective was discovering the online sales platform Rooted Farmers... After two years of messy spreadsheets, this technology was a game changer!

Haley Billipp, Eddy Farm, Connecticut Flower Collective

Newington, CT

Rooted saves our coop at least five hours a week. That’s 20 hours a month! Before Rooted, for the cooperative, we would have to sift through pages of Google Sheets and Square data to figure out our sales at the end of each season. Even then we still didn't know what types of flowers we were selling. Rooted allows us to see what colors and what flowers are selling, and what sales were this week compared to last week. We can see who's buying and even look at the trends of who's buying and if they are event florists, or brick and mortar, new buyers, or wedding designers.

Leah Ducey, Springwind Farm, Garden State Flower Cooperative

Cream Ridge, NJ

Being in a collective allows us to draw on the strengths of each farm and grower. Each of our growers brings something unique to the table that has allowed us to thrive – like cultivating relationships with florists, marketing our products, crop planning, and improving the overall quality of the flowers we grow. We are more efficient and productive because we share the workload, and we are all learning from each other.

Utah Flower Market,

Pleasant Grove, UT

I didn't really know how much sales could increase. We had a lot of designers that we sold to before, but then people just came out of the woodwork because of the marketing or how Rooted reached out to them. For example, we didn't even know that a buyer was only 10 minutes away, and now they're our best buyer.

Leah Ducey, Springwind Farm, Garden State Flower Cooperative

Cream Ridge, NJ

The Rooted team is hands-on, supportive, and innovative beyond what any other payment or ordering platform can offer. They know flowers and they know flower farmers. Their encouragement, advice, and expertise make the process of starting a new business so much easier, we really can't imagine doing this without them.

Nantucket Flower Collective,

Nantucket, MA

We love that florists can pre-order flowers through Rooted each week. The process of sharing our availability with our customers is so quick and easy. It’s an incredibly efficient way to get flowers to the people who want them!

Utah Flower Market,

Pleasant Grove, UT

We could not imagine navigating the collective world without Rooted Farmers. It is not only clean and simple to use but the support from the Rooted team is invaluable.

Kentucky Flower Market,

Simpsonville, KY

I’ve REALLY been impressed with Rooted helping make Flatland Floral Collective a reality. It’s been a real game-changer this year in allowing me to source so abundantly for larger events. Prior I was running around to all the farms individually and making contact with each separately, so Rooted has really helped streamline the ordering process – SUPER GRATEFUL!

Holly Lukasiewicz, District 2 Floral Studio

Omaha, NE

Rooted Farmers has been an invaluable resource when it comes to connecting with local flower farmers and seasonal sustainable beauty. Nothing but respect and gratitude for all you do on behalf of our industry!

Sophia Mullin, Sophia Mullin Design

Traveling Designer, East Coast

More and more brides want sustainably and locally grown flowers, so using local is a selling point for me too! I've had some brides tell me “I don't even care what you use. Here's my color scheme. I want them to be local.”

Kyra Tanner, B. June Floral Design

Chesterfield, VA

I love Rooted! I can't tell you how much I love this site! I can't always go from farm to farm to hand pick flowers or to pre-order from several different sources – Rooted makes ordering so much easier than having to try to contact individual farms to see their availability. It's a game-changer!

Yumiko Fletcher, Hana Floral Design

Mystic, CT

Once something is in your cart, it's saved for an hour. That is life-changing. So many times I've lost product from a wholesaler or smaller flower farm because they do not offer that feature, and that made buying very stressful. Buying on Rooted means I can take my time, compare images, and decide what works best in terms of color palettes/floral choices/etc. without feeling rushed to purchase.

Rosalie Oland, Mullica Hill Floral Co.

Mullica Hill, NJ