Winter is the perfect time to plan, prepare, and set your operation's systems up for success in the season ahead. This January, we're launching five new powerful Rooted features designed to help you work more efficiently, connect with more buyers, and streamline your operations. 

Here’s a quick look at what’s launching on January 1 —and how each update can support your planning and growth this season. 

1. Public Profile Updates (Essentials and Pro) 

Every seller gets a professional public profile that works like a built-in landing page. Now, with the new public profiles, you can upload certification documents, share your harvest calendar, and set clear policies so buyers know what to expect. Pro subscribers unlock even more: Tell your story with a custom "About Us" section, highlight your best products, and feature the team behind your operation. Your profile appears directly in organic search results, making it easy for new customers to discover you and connect instantly. 

2. Special Requests (Pro)

Buyers can now send direct messages with inquiries about future orders and special requests. Whether they're looking for a specific product, a custom quantity, or something unique, you'll receive their message in Rooted—keeping all communication organized and in one place. 

3. Routific Integration (Pro) 

Take the guesswork out of delivery planning. Our new integration with Routific syncs your Rooted orders and generates optimized delivery routes. Spend less time manually entering addresses, planning, and creating maps, and instead give your drivers clear, efficient routes. 
 

Best of all, Routific is free for up to 100 orders per month. Rooted users receive 30% off Routific. Email us at: reachout@rootedfarmers.com to get your coupon code and start optimizing your delivery routes!
 

4. Mailchimp Integration (Pro) 

Stay connected with your buyers through seamless email marketing. Connect your Mailchimp account to sync contacts and easily communicate with your Rooted buyers about what’s fresh, what’s coming, and what’s new with your farm/hub. 

5. Enhanced Analytics (Essentials and Pro) 

Explore new ways to understand your data and plan ahead with deeper insights into your sales performance. New reports and analytics functionality allow you to:

• Compare year-over-year performance 
• View buyer concentration as a percentage of total sales 
• Segment sales by buyers (retail vs. wholesale) 
• Look up historical sales by product (Pro)

Need Help Getting Started?

Have questions about how to use these new features? Email us at: help@rootedfarmers.com  

Rooted members can join us at our Office Hours on Zoom every Tuesday at 12 pm ET. You'll find the link on your dashboard.