Meet the 2026 Grantees

We're continuing our 2026 grantee series — and we can't wait for you to meet who's next!

These are the hubs doing the hard, beautiful work of building local markets across the country. Whether you're here for the inspiration or planning your own 2027 application, we hope these stories resonate. If you want to learn more about the Rooted grant program, click here. Keep an eye out for next year's opportunities this coming fall.

Without further ado, meet our next grantee!

Three Rivers Flower Cooperative

Based in Pittsburgh, PA

The Three Rivers Flower Cooperative (3RFC) is a comprehensive source of cut flowers produced entirely by regional growers, sold to the greater Pittsburgh area. Fifteen farms have come together to offer a wide variety of unique and beautiful wholesale cut flowers grown in Western Pennsylvania soil.

Each Thursday morning, their wholesale market on E Warrington Ave brings all of that variety under one roof, giving Pittsburgh's florists and flower buyers a single place to source truly local blooms.

Their Mission

3RFC exists to promote the value of seasonal, sustainable, high-quality flowers grown by local farmers in Western Pennsylvania.

As a group, they value community support, transparency, shared expertise, equity among members, and environmental stewardship — because for these growers, how the cooperative treats its people and its land matters just as much as what ends up in the bucket.

The Team

3RFC is a true cooperative: owned and operated by its producer-members as a Pennsylvania Cooperative Corporation, guided by the principles that shape cooperative businesses everywhere. The board is led by President Vita Porobil and Vice President/Market Manager Allie Logue, with each member farm bringing its own specialties to the table — together offering the variety and volume that no single farm could carry alone.

Learn more about their growers here!

Becoming a Rooted Grantee

When we asked the team what the grant means for the cooperative, their answer said it all:

"Thank you so much for this opportunity! When starting a cooperative, there is a lot of work and very little initial funding. Rooted has made this startup smoother, and we so appreciate it!"

Starting a cooperative takes an enormous amount of trust, coordination, and unpaid hours before the first stem is ever sold. The groundwork this group has laid — the community, the values, the systems — gives us every reason to believe the best is still ahead for 3RFC. We couldn't be more excited to cheer them on.

Where Can You Find 3RFC?

You can connect with them on their website and Instagram!

If you're in the Pittsburgh area, their wholesale market runs Thursdays from 9:00–11:00 AM at 401 E Warrington Ave— open only to wholesale buyers.

Buyers can also shop 3RFC on Rooted — visit their profile and sign up to see what's fresh from Western Pennsylvania's growers.