Amelia founded Rooted in 2019 after pulling her hair out using existing sales platforms to manage her own farm sales. She realized that none of them effectively solved the challenges specific to farming, so she decided to create one.
Amelia lives on her flower farm in rural New Hampshire, where she runs a wholesale-only annual and perennial operation and is raising a flock of children and animals. Prior to founding Rooted, she spent her career in private equity and finance. Working with farmers every day is much more fun.
Coffee + Burt's Bees chapstick
Sports bras. Pockets are a close second
Bedbugs. Full stop
Camping in Acadia
Tying shoelaces. They’re the actual worst.
Working with so many strong, driven women every single day
Choreographing stylin’ moves to 90’s Bon Jovi tunes with my high school BFFs. KIDDING! My kiddos – they’re pretty fantastic. (But the Bon Jovi dances were pretty great)
Keeping track of my keys. I was given a Tile by a friend after she graciously helped me search our local grocery store for my keys… but I lost the Tile before setting it up.
I absolutely love everything about peonies
I would be lost without a decent smoothie blender!
Dumping a full wagon of weeds that have been marinating for days in stagnant rainwater
“No chickens in the house!”