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Rooted Grants
Rooted Grant Programs for Hubs
Supporting hubs as they start, scale, and strengthen their work.
Grant Programs
Two Grants. One Goal:
Stronger Regional Agricultural Systems
Growing Roots: Startup Hubs Grant
Support for hubs in their first 0–3 years of operation.
Built to help new groups establish systems, structure, and early-market readiness.
Deepening Roots: Hubs in Transition Grant
Support for established hubs navigating financial need, leadership changes, or major operational transitions.
Designed to stabilize and strengthen hubs during critical moments.
Our Commitment
Why We Fund: Building Resilient Food Systems
Producer hubs across the country are facing mounting pressures: reduced funding, policy uncertainty, leadership turnover, and shifting markets.
Our commitment: Support hubs so they can keep strengthening local supply chains in their communities.
Every hub's journey looks different, but every hub needs support.
Eight seasons ago, we built tools for our own hub to improve aggregation and sales. The payoff? Buyers doubled purchases, growers expanded their reach, and farms increased profitability.
We've supported hubs nationwide working to:
Scale relationship-based sales without losing mission
Manage perishable products efficiently
Navigate leadership transitions
Build sustainable, long-term operations
For hubs in years 0-3 of operations
Growing Roots: Startup Hubs Grant
The Growing Roots grant is designed for new and emerging producer hubs who are establishing their operations and building initial market relationships.
What You'll Receive
Micro-Grant funding
$500-$1,500 grant for startup expenses (equipment, marketing, infrastructure, technology, services)
Technology platform
One-year complimentary Rooted Farmers Essentials for Hubs subscription
$100 per grower subscription discount
Strategic Coaching
Bi-monthly coaching sessions with experienced hub operators and Rooted team
Who's Eligible
To be considered for the Growing Roots grant, hubs must meet the following criteria:
- Producer hubs in years 0-3 of operations
- Groups of 4+ producers
- At least half of member farms should have 3+ years of growing/production experience
For hubs in year 3+
Deepening Roots: Hubs in Transition Grant
The Hubs in Transition Grant is built for established hubs navigating a period of change: financial, operational, or organizational.
What You'll Receive
Financial Support
Need-based fee forgiveness of up to 90% on both Rooted subscription and transaction fees for minimum one year
Technology Platform
One-year complimentary Essentials for Hubs subscription
$100 per grower subscription discount
Personalized onboarding, training, and ongoing technical support
Coaching
Bi-monthly coaching sessions with experienced hub operators and Rooted team
Who's Eligible
To be considered for the Deepening Roots grant, hubs must meet the following criteria:
- Producer hubs in years 3+ of operations
- Groups of 5+ producers
- Annual sales volume of $250,000 or more
- New to using Rooted Farmers for hub management
- Must demonstrate financial hardship or need (e.g., loss of grant funding, significant revenue decline, unexpected major expenses, inability to cover operational costs, or financial impact from leadership transitions or organizational changes)
How to Apply
Applications for both programs should be submitted via email. Detailed application requirements and full program information are available in the Request for Applications and Terms and Conditions.
Growing Roots Grant:
Deepening Roots Grant:
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