Part-Time Social Media Manager

Rooted Farmers is an agricultural technology startup committed to empowering small and mid-size farms to transform the world.  We serve as a software and online sales platform, providing farms with tools and analytics to support inventory management and sales, connecting farms and hubs with wholesale and retail buyers.

Rooted is comprised of a small but growing team of mission-driven individuals based in the Northeast. We are seeking a Social Media Manager who is passionate about empowering farmers to compete in a global economy while increasing the market share of sustainably-grown agriculture.

About the Role:

We're looking for a creative, strategic social media manager who wants to own our presence end-to-end. The role will require more than execution; you will be expected to bring ideas, understand brand voice, keep a pulse on trends, and build a social presence that genuinely resonates with the Rooted community. You'll manage our Instagram, Facebook, and LinkedIn, shaping how Rooted shows up online and helping us grow a community that growers want to be part of.

This is a part-time, hourly role. You will work remotely and should ideally be located on the East Coast to facilitate ETD working hours and some in-person content capturing.

Key Responsibilities:

• Own our Instagram, Facebook, and LinkedIn — strategy, content calendar, posting, and engagement
• Create and produce original content: posts, stories, reels, and graphics that feel authentic to the Rooted community
• Develop and maintain a consistent brand voice that's warm, farmer-first, and sometimes funny
• Track performance metrics (reach, engagement, follower growth, and more)
• Use metrics and data to continuously improve our social media strategy
• Amplify user-generated content, partner features, and community stories
• Monitor DMs, comments, and tags – making sure our community feels heard
• Stay on top of trends and bring fresh ideas for growing reach and engagement
• Collaborate with our team to align content with campaigns, product launches, and seasonal moments – attend weekly meetings
• Edit video content for reels and social stories
• Manage social media advertising – ads and boosting
• Report to our Marketing Manager for content and strategy review

Qualifications:

• 2–5 years of social media management experience, ideally managing brand or business accounts (portfolio of work required)
• A digital native – you understand social media platforms intuitively and can tell why a piece of content is or isn’t working and articulate why
• A strong strategic instinct – you don't just execute, you think about why and what's next
• Excellent writing skills with a warm, approachable, and conversational tone
• Sharp visual eye for storytelling, design, and brand aesthetics
• Skilled in core production tools: CapCut, Premiere or other video editing software, Figma, Canva, or Photoshop for image design, and Rella for content scheduling and management
• Comfortable with analytics – you can read insights and turn them into action
• Organized and reliable with strong time management skills
• Genuine curiosity about agriculture, farming, or food systems is a big plus

Bonus if You Have:

• Background in or connection to farming, agriculture, or rural communities
• Experience growing an audience from the ground up
• Located in the Northeast – particularly within driving distance of New Hampshire

What We Offer:

• A flexible, part-time remote role with real ownership and creative latitude
• A mission-driven team that genuinely cares about the people we serve
• Room to grow – this role has the potential to expand over time

Sound like you?

We'd love to hear from you. Send your cover letter, resume, and portfolio to careers@rootedfarmers.com.