One of the biggest floral holidays in the US, Valentine’s Day is a tricky holiday for many local flower growers striving to offer fresh blooms. We’re taking a page out of a flower farmer’s handbook, and leaning into the joy of planning for flowers. This time of year flower farmers often are immersed in stunning seed catalogs filled with hope, beautiful photographs, and tantalizing descriptions of varieties. It’s a slower time, full of intention, self-care, and daydreaming of flowers to come.
For this year’s Valentine’s Day book recommendations, we’re leaning into indulgent and fun. We’ve compiled a list of books full of floral eye candy, so you can treat yourself, a loved one, a friend, a co-worker, and, of course, a fellow flower farmer! From incredible sugar flowers, juicy portraits of stems, romantic DIY, and fascinating Victorian flower folklore, our book list this year will inspire and carry you through the last final weeks before the local flower season begins!
1. The Flower School: Principals and Pleasures of Good Flowers
by Joseph Massie
A comprehensive must-have with easy-to-follow step-by-step instructions accompanied by gorgeous photography for 25 different floral projects.
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2. A Sweet Floral Life: Romantic Arrangements for Fresh and Sugar Flowers (A Floral Décor Book)
by Natasja Sadi
A showcase of Natasja’s passion and musings on fashion, photography, flowers, and sumptuous sugar floral art. 
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3. Flower Color Guide
by Putnam & Putnam
A stunning portfolio of juicy, minimalist photographs of single stems organized in an ombre.
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4. Flowers Forever: Celebrate the Beauty of Dried Flowers with Stunning Floral Art
by Bex Partridge
A celebration of everlasting flowers with tips on color, design, and sourcing sustainably.
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5. The Complete Language of Flowers: A Definitive and Illustrated History (Volume 3) (Complete Illustrated Encyclopedia, 3)
by S. Theresa Dietz
An elegantly presented encyclopedia of flower illustrations paired with historical folklore and the stories behind the symbolism and meanings of flowers.
Related: Looking for more local flower gift ideas? Check out our article: 6 Ways to Green Up Your Valentine’s Purchase
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Rooted Farmers
The Rooted Farmers Team is happy to bring you content that we hope provides value. The topics covered range from farming and running a hub, to sales, marketing, and all things related to building your business, to the unique challenges faced by growers. Our philosophy in sharing this content is that we are always in a position to learn; embracing this mentality will only help us to grow, both within our businesses and personally. If there is a topic that you feel would be of value to the Rooted Farmers community, we encourage you to share your ideas with us by sending an email to: reachout@rootedfarmers.com