Explore Rooted's latest news coverage
Justine McFarland, owner of Tupelo Farm, part owner and manager of River City Flower Exchange Cooperative and Jill Shea, manager of the Connecticut Flower Collective talk all things collectives and cooperatives! What's the difference between a coo-op model vs. single owner LLC? What makes a collective or co-op different from a wholesale house? How does the financial model work?Listen to episode
In this episode, "Tacking Burnout and Farmer Well-Being Through Collective Selling", Jennie and Amelia, founder of Rooted Farmers, share their personal stories and strategies for farmer fatigue.Listen to episode
In this episode, "Am I Ready to Join or Start a Collective", Amelia and Lisa discuss what it takes as a flower farmer to be ready to join or start a floral collective.Listen to episode
In this episode, "What is a Collective, Anyway?", Amelia and Lisa discuss the ins and outs of this flower selling model, the differences between a floral collective and co-op and more.Listen to episode
Founder of Rooted Farmers, Amelia Ihlo, takes you through the process of buying flowers using the online marketplace. Rooted is free for floral designers to join.
Amelia Ihlo, founder of Rooted Farmers demonstrates how flower farmers manage inventory, connect with floral buyers, set your pricing, send invoices, accept payment and much more.
Roundtable chat with Amelia Ihlo of Rooted Farmers, Lillian Calhoun of Calhoun Flower Farm, and Rhea Calpeno of Photosynthesis Floral StudioListen to episode
How to Sell Local Flowers with Amelia Ihlo of Rooted FarmersListen to episode
How does Rooted Farmers’ marketplace work? An update from founder Amelia Ihlo and insights from farmer-florist Haley Billipp of Eddy Farm and Connecticut Flower CollectiveListen to episode