Rooted is an end-to-end solution, specifically built for flower farmers.
Flower sales are different from t-shirts or gadgets. Your sales tools should be different, too.
We provide the resources you need to let you spend more time in the fields and less time on administrative tasks like order logistics, customer management, or availability lists. Whether you’re a collective or an individual farm — our online sales platform connects you with buyers to grow your sales, and streamlines the order process to help you scale.
How it works
Farmer Testimonials
We made a switch from a large sales platform to Rooted because after talking with Amelia @ Rooted, the look on her face told me there was a better way! I needed my time back to work on my farm and without switching to Rooted, my farm, as well as me, would have been much worse off. We encourage other folks to look into it and see if it's right for you!.
– Amanda Montgomery, Hummingbird Flower Company & River City Flower Exchange Richmond, VA
Rooted saves us 4-6 hours per week and eliminates some very repetitive work, allowing us to focus on higher level priorities. It dramatically increases our efficiency in making and executing sales.
– Briana Quinn and Brendan Cullinane, Fairlane Farm South Portland, ME
Joining Rooted really streamlined our efforts to deliver fresh, local, sustainable blooms to our customers. Adding and managing our availability was fast and simple, and worked great on a mobile device - allowing us to change availability from the field. Real-time sales were easy to monitor, and the ability to generate harvest lists made harvest days go much smoother. Suddenly our ability to connect to new buyers made networking simple and fast.
I can’t wait to expand our use of Rooted for our farm in 2021 to our regional customers!
– Justine McFarland, Tupelo Farm & Garden Urbanna, VA
As a small farm, Rooted has become the hub of my business. I use the platform to sell, invoice, and track all my sales. My florists love how easy it is to use and order. My favorite part might be the analytics! Rooted helps me make business decisions to make my farm more profitable and even guide my crop planning. If you ever have any questions the Rooted team are great at responding and assisting you as well.
– Ruth Ann Majauskas, Abundant Blooms Flower Farm Dorr, MI
We loved how responsive the Rooted Farmers team was to our requests and how they listened to us little farmers' needs! Thank you thank you thank you! Looking forward to using Rooted Farmers again in 2021!
– Jenny Maloney, Wind Haven Farm Urbanna, VA
As a grower, I think Rooted Farmers is the easiest way to provide your product to so many buyers on one single platform. I love that about the system! To anyone who wants to get their product out to their local area and community, I would recommend starting with Rooted!
– Kristen Terry, Goldust Gardens Milford, CT
We made a switch from a large sales platform to Rooted because after talking with Amelia @ Rooted, the look on her face told me there was a better way! I needed my time back to work on my farm and without switching to Rooted, my farm, as well as me, would have been much worse off. We encourage other folks to look into it and see if it's right for you!.
– Amanda Montgomery, Hummingbird Flower Company & River City Flower Exchange Richmond, VA
Rooted saves us 4-6 hours per week and eliminates some very repetitive work, allowing us to focus on higher level priorities. It dramatically increases our efficiency in making and executing sales.
– Briana Quinn and Brendan Cullinane, Fairlane Farm South Portland, ME
Joining Rooted really streamlined our efforts to deliver fresh, local, sustainable blooms to our customers. Adding and managing our availability was fast and simple, and worked great on a mobile device - allowing us to change availability from the field. Real-time sales were easy to monitor, and the ability to generate harvest lists made harvest days go much smoother. Suddenly our ability to connect to new buyers made networking simple and fast.
I can’t wait to expand our use of Rooted for our farm in 2021 to our regional customers!
– Justine McFarland, Tupelo Farm & Garden Urbanna, VA
As a small farm, Rooted has become the hub of my business. I use the platform to sell, invoice, and track all my sales. My florists love how easy it is to use and order. My favorite part might be the analytics! Rooted helps me make business decisions to make my farm more profitable and even guide my crop planning. If you ever have any questions the Rooted team are great at responding and assisting you as well.
– Ruth Ann Majauskas, Abundant Blooms Flower Farm Dorr, MI
We loved how responsive the Rooted Farmers team was to our requests and how they listened to us little farmers' needs! Thank you thank you thank you! Looking forward to using Rooted Farmers again in 2021!
– Jenny Maloney, Wind Haven Farm Urbanna, VA
As a grower, I think Rooted Farmers is the easiest way to provide your product to so many buyers on one single platform. I love that about the system! To anyone who wants to get their product out to their local area and community, I would recommend starting with Rooted!
– Kristen Terry, Goldust Gardens Milford, CT
We made a switch from a large sales platform to Rooted because after talking with Amelia @ Rooted, the look on her face told me there was a better way! I needed my time back to work on my farm and without switching to Rooted, my farm, as well as me, would have been much worse off. We encourage other folks to look into it and see if it's right for you!.
– Amanda Montgomery, Hummingbird Flower Company & River City Flower Exchange Richmond, VA
Get visibility into market pricing data!
Now, with the powerful Rooted Range™ pricing tool you can view extensive market pricing data for cut flowers by genus, variety, and species! Make informed decisions by viewing aggregate market data.
What are the costs?
Collectives and Flower Exchanges
Why Work with Rooted?
As a collective working with Rooted, you will be able to streamline your operations and offload tedious busy work, giving your team more time to spend on what really matters (growing!).
Each of your supplying farms shares their availability each week. All listings are automatically aggregated to give your floral buyers an easy-to-use, one-stop-shopping experience. Here are a few of the features that we are excited to bring you this season:
Goodbye, guessing. Hello, flower analytics!
With Rooted's powerful flower sales analytics, you can use detailed insights to guide resource and crop planning!