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Selling flowers, simplified

A sales platform for farmers, built by farmers

Rooted is an end-to-end solution, specifically built for flower farmers.

Flower sales are different from t-shirts or gadgets. Your sales tools should be different, too.

We provide the resources you need to let you spend more time in the fields and less time on administrative tasks like order logistics, customer management, or availability lists. Whether you’re a collective or an individual farm — our online sales platform connects you with buyers to grow your sales, and streamlines the order process to help you scale.

How it Works

Farmer Testimonials

Justine McFarland from Tupelo Farm & Garden

  Joining Rooted really streamlined our efforts to deliver fresh, local, sustainable blooms to our customers. Adding and managing our availability was fast and simple, and worked great on a mobile device - allowing us to change availability from the field. Real-time sales were easy to monitor, and the ability to generate harvest lists made harvest days go much smoother. Suddenly our ability to connect to new buyers made networking simple and fast.
I can’t wait to expand our use of Rooted for our farm in 2021 to our regional customers!

Justine McFarland, Tupelo Farm & Garden
Urbanna, VA

What are the costs?

Collectives and Flower Exchanges

Why Work with Rooted?

As a collective working with Rooted, you will be able to streamline your operations and offload tedious busy work, giving your team more time to spend on what really matters (growing!).

Each of your supplying farms shares their availability each week. All listings are automatically aggregated to give your floral buyers an easy-to-use, one-stop-shopping experience. Here are a few of the features that we are excited to bring you this season:

Where are we Rooted?