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Selling flowers, simplified

A sales platform for farmers, built by farmers

Rooted is an end-to-end solution, specifically built for flower farmers.

Flower sales are different from t-shirts or gadgets. Your sales tools should be different, too.

We provide the resources you need to let you spend more time in the fields and less time on administrative tasks like order logistics, customer management, or availability lists. Our online sales platform connects you with buyers to grow your sales and streamline the order process to help you scale and better manage your farm.

Where are we Rooted?

Initial membership as of August of 2019

August 2019

Membership as of January of 2020

January 2020

Membership as of August of 2020

August 2020

Membership as of February 2021

February 2021

How it Works

Rooted Subscription Options


* $150 discount for all Slow Flowers and ASCFG members for 2021!
Membership TypeRooted EssentialsRooted Premium
Store Management
  • Unlimited product listings
  • Real-time sales updates
  • Wholesale and retail sales
  • Instant harvest lists
  • Industry partner discounts
  • QuickBooks Integration
  • Price alerts by product – too high? Too low? We can help!
  • Unlimited product listings
  • Real-time sales updates
  • Wholesale and retail sales
  • Instant harvest lists
  • Industry partner discounts
  • QuickBooks Integration
  • Coming soon!
    Detailed pricing visibility – see how your prices compare with other small, local farms
Customer Management
  • Instant payment without invoicing or IOUs
  • Unlimited connections with buyers (wholesale & retail)
  • Customizable delivery, pick-up, and meet-up settings
  • Instant payment without invoicing or IOUs
  • Unlimited connections with buyers (wholesale & retail)
  • Customizable delivery, pick-up, and meet-up settings
  • Customizable customer grouping for easy geographic or priority grouping
  • Coming soon!
    Robust sales analytics
Membership Cost
Annual Subscription:$150 / year *$325 / year *
Transaction Fees:
Includes Stripe fees of 2.9% + $0.30
7.9%As low as 6.2% based on sales volume
Inquire for details
Point of SaleComing Soon!Coming Soon!
Create orders & invoices to accept in-person point-of-sale paymentsIncludedIncluded
POS Transaction Fees: 4.9%4.1%

To Join:

In order to maintain our commitment to quality, freshness, and sustainability, we screen all farmers interested in joining the network. The application process is simple: fill out our quick Q&A and we’ll be in touch within a week via email. Once you’re approved, you can connect with florists and start selling immediately.

Apply Now
Questions? Want to learn more about how the platform works?
Email us: reachout@rootedfarmers.com

Farmer Testimonials


Justine McFarland from Tupelo Farm & Garden

  Joining Rooted really streamlined our efforts to deliver fresh, local, sustainable blooms to our customers. Adding and managing our availability was fast and simple, and worked great on a mobile device - allowing us to change availability from the field. Real-time sales were easy to monitor, and the ability to generate harvest lists made harvest days go much smoother. Suddenly our ability to connect to new buyers made networking simple and fast.
I can’t wait to expand our use of Rooted for our farm in 2021 to our regional customers!
 

Justine McFarland, Tupelo Farm & Garden
Urbanna, VA