Building a better way to sell flowers, together.
Collective name: River City Flower Exchange
Rooted in: Richmond, Virginia
Total farms in the collective: 9
In production: Mid-March to Mid-November
From the collective: "The amount of expansion we plan to do this season is super exciting! This year, we are increasing the days where our customers can shop in person or receive deliveries from our new home base: a brick-and-mortar store in the heart of Richmond, VA! Additionally, this space allows us to host all sorts of hands-on workshops and engaging educational programming year-round."
Why Rooted: "We love the new analytics tools on Rooted because not only does it help us hone our sales, but the levels of granularity available really help us to plan with our farms in a way that is supportive of their work and abilities as growers. It’s nice to pinpoint our needs and see a visualization of all the hard work we did over the course of a year."