Shop online for fresh and local produce, flowers, dairy and more.

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Farmers love it because farmers built it

Ready for more sales, less stress? Meet the hub supertool

Managing inventory, sales and buyers across multiple member farms has never been easier. Rooted Farmers is the one-stop platform for farm hubs to streamline, sell, and scale.

1 Day

Time Rooted users save per week (almost 2 months/year).

Growing Together
Your online farm shop

Collective inventory, sales and fulfillment made wonderfully easy

Aggregated inventory, easy online selling

Products and inventory are aggregated from all your member farms into one online storefront so your buyers can shop your whole offering at once. Use Rooted reports to easily payout your farms based on sales.

A marketplace of local buyers

When you join Rooted you get more than an online shop. Rooted Farmers features a curated online marketplace of retail and wholesale buyers so you can grow your sales.

Seamless order management

No more juggling DMs, emails, texts and calls. Oversee everything and message customers right from Rooted.

Automated Inventory

Say goodbye to labor-intensive availability lists. Create online products, set inventory, then generate instant lists.

Easy, online ordering for buyers
Eggs & Dairy
Meat
Produce
Pantry
Bakery
Flowers
Nuts

Win back time and peace-of-mind

1 Day

Time Rooted users save per week
(almost 2 months/year).

80%

Of Rooted users have meaningfully
expanded their buyer network.

90%+

Of Rooted sellers have increased sales more than 50% since joining.

Excel
Gmail
Shopify
Messages
Google Sheets
PayPal
Venmo

Trade fragmented tools For one simple solution

Get Started
Rooted Farmers Logo
As simple as 1, 2, 3

How Rooted Farmers works

How Rooted Farmers works

Setup your store and aggregate co-op products

  • Apply to be a Rooted Farmers Hub member. Learn more about the process
  • Manage all your member farms from one platform. Your members can set their availability, inventory and fulfillment options and Rooted Farmers will centralize the data in one place.
  • Sell online easily, with aggregated products and inventory. No more manual availability lists!

Connect with new and existing buyers locally

  • Connect with restaurants, designers, grocers, and other buyers in your area. Invite your existing customers to join Rooted. It's easy and free for buyers.
  • Communicate with your buyers individually, by groups, or as a whole.
  • Accept online orders with flexible and secure payment options including cash, check, credit card, Venmo and more. Take orders in person with our point of sale.
How Rooted Farmers works
How Rooted Farmers works

Manage and fulfill orders, then track your sales

  • Create instant harvest and pack lists.
  • Update customers on their orders with automated emails or direct messages.
  • Analyze your sales with insightful charts and stats on your Rooted Dashboard
  • Payout your members easily based on sales.

90%+ of Rooted sellers have increased sales more than 50% since joining.

A tailored ecommerce experience and buyer network made just for farms and hubs

Growing Together
Nantucket Flower Collective farm

"The Rooted team is hands-on, supportive, and innovative beyond what any other payment or ordering platform can offer. They know flowers and they know farmers. Their encouragement, advice, and expertise make the process of starting a new business so much easier, we really can't imagine doing this without them."

Nantucket Flower Collective

YOY Growth with Rooted

400%

Flowers
WE'RE WITH YOU

Unmatched features for hubs and co-ops

We know what you need, because we're farmers and hub managers too. We built this tool to solve all the problems we encountered each day managing our farm businesses.

ROOTED PARTNERS
Back office management meets ecommerce marketplace

Onboarding and continued support for your whole Hub

Ready to get started? We help you every step of the way, educating your members and making sure you're setup for success.

  • Dedicated hub manager trainings
  • Training for your hub members
  • Weekly Zoom Q&A sessions
  • Ongoing coaching & grant opportunities

How the application process works

The application and onboarding process to join Rooted Farmers typically takes between 4 to 6 weeks for hubs.

  1. 1

    Apply to join

    Complete our simple online application form

  2. 2

    Initial consultation

    A Rooted team member will setup a 15-20 minute call to meet your hub leadership

  3. 3

    Product demonstration

    We'll demo the product with your hub team

In the review process we consider product quality and consistency, member experience, local marketplace expertise, and more.

Experience the farm supertool

Ready to simplify and streamline your farm sales?

Back office management meets ecommerce marketplace
FAQS

Answers to your top questions

Back office management meets ecommerce marketplace

Still have questions? We’re here to help!

Contact us