Shop online for fresh and local produce, flowers, dairy and more.
Create a Free Buyer AccountTired of complicated DIY systems and manual sales?
Meet your farm and hub supertool
Tired of DIY systems and fragmented sales? Rooted Farmers is a one-stop software solution to sell your products, grow your buyer network, manage inventory and orders, and track analytics.
Made For Farms & Hubs
Back office management meets ecommerce marketplace
Trade spreadsheets, texts, emails and paper trails for one user-friendly supertool. With Rooted Farmers you'll streamline your systems, win back your time, and wow your customers with easy checkout and smooth fulfillment.
- Automate your inventory management and availabilty
- Create an online storefront in a few clicks
- Sell to local buyers through the Rooted Marketplace
- Manage your orders, fulfillment, customer communications, and analytics from one platform
ROOTED PARTNERS
Reach local Buyers
More than a storefront: connect to a marketplace of local buyers
Forget the stress of chasing sales. 7,500+ wholesale buyers are waiting on the Rooted Marketplace. Connect with restaurants, retailers, designers, institutions, and more in your area. Invite your existing customers to join. Buyer accounts are free!
How it Works
Marketing, sales, and order fulfillment in one spot
- Setup your store. Add products from our pre-populated product database to automatically fill in product details. Set your inventory, availability, and fulfillment settings.
- Connect with buyers. Search near you on the Rooted Marketplace or invite your existing buyers to create a free account. Group buyers, set unique discounts, customize fulfillment options, and more.
- Sell and manage orders. Send an invoice, collect secure payments, and communicate with customers in-app. Rooted will send customers automated order confirmation emails.
- Track your analytics. View sales data by customer, product or date range. Compare your pricing to Rooted Marketplace price averages through our one-of-a-kind Pricing Tool™ for flowers.
By the numbers
How Rooted Farmers transforms your process and business
Time Rooted users save per week
(almost 2 months/year).
Of Rooted users have meaningfully
expanded their buyer network.
Of Rooted sellers have increased
sales more than 50% since joining.
Statistics are based on 2025 Rooted Farmer user surveys.
Built Different
Farmers love it because farmers built it
We are farmer-founded, and we're proud to partner with schools of agriculture, farm experts, USDA and NIFA to help local farm businesses thrive.
"We almost quadrupled gross sales to florists from last year, and the Rooted platform made that possible. Rooted enables all the different sy..."
Kimby Decker
Millsap Farm Flowers, Missouri Flower Exchange
Springfield, MO
"Rooted will increase your professionalism, improve your inventory management, and streamline your communication all in one place! You are al..."
Deena Miller
Sweet Roots Farm
Grass Valley, CA
"We LOVE Rooted because it is the perfect platform for listing and ordering. It is easy to use and offers wonderful features for both the far..."
Missouri Flower Exchange
Springfield and Columbia, MO
"A huge upgrade for the CT Flower Collective was discovering the online sales platform Rooted Farmers... After two years of messy spreadsheet..."
Haley Billipp
Eddy Farm, Connecticut Flower Collective
Newington, CT
Peace-of-Mind Software
Rooted gives you everything you want. Plus, everything you didn't know you needed.
As a team of first, second, and third-generation farmers, we know what it takes to manage and grow a farm business. We've worked hand-in-hand with growers for years to build a supertool tailored just for farm and hub needs.
Manage inventory for all your product categories, across retail and wholesale, from one centralized tool. Based on orders, Rooted will automate your inventory. Easily update fulfillment dates, quantities and archive products seasonally.
Enjoy an easy, user-friendly storefront on the Rooted Marketplace. Buyers can browse your inventory and pay securely, all online. Create unlimited product listings. Hub plans aggregate your farm member listings, inventory and availability so your buyers can shop your whole offering at once.
Save administrative time with one-click harvest, pack and receiving lists based on your Rooted Farmers orders. Take these interactive lists right into the field with you, checking off items as you go and keeping everything updated in real-time.
Customizable delivery and pickup location settings for your buyers.
For hubs and co-ops, easily sync inventory and sales data across member farms.
View order history, sales by product, product category, or by granular product features. Review specific weeks or your entire season.
Tag, group and filter buyers via customizable tags based on shared characteristics to easily filter and manage your buyers.
Connect with local wholesale and retail buyers on the Rooted Marketplace. Grocers, restaurants, institutions, event designers, photographers and more.
Access extensive market pricing data for flower products by feature and category, so you can feel confident about your pricing.
On the Rooted Marketplace, we have ready-made product listings. Just choose your product then set your price and quantity and features. This saves you tons of time, and allows your buyers to compare apples to apples when shopping.
Rooted Farmers automates the sales tax data you need to file based on your order history. We partner with Stripe to file 1099 tax forms for your yearly earnings.
Set unique customer discounts and markups for each customer. This is a great way to incentivize repeat customers or to offer a discount to a specific customer segment.
Change and edit existing pre-orders. Add and remove product, edit quantities and pricing on open orders. Changes are tracked for clear buyer communication and record keeping.
Enjoy streamlined communications. Instead of jumbled texts, calls and emails, message buyers in app and notify buyers by groups.
Keep track of past and current buyers, customize buyer settings individually or by groups, and engage buyers with notifications and messaging.
