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We’re not your typical supply chain. We’re better.

Buy and sell flowers with a click.

At Rooted, we’re growing together.

Rooted is an online marketplace that connects local flower farmers and floral designers.


We simplify the process of purchasing local, seasonal blooms.

We save you time so you can focus on the parts of your business that matter most.

We connect farmers with wholesale and retail buyers to sell flowers more efficiently.

Our mission is to redefine the floral industry.

We put farmers first.

We help real local farmers sell their blooms, connecting them directly to buyers and empowering them as growers by saving time and increasing profits.

Sustainability matters.

Imported flowers are one of the most carbon-intensive crops on the planet. We’re proud to partner with farmers who are creating a deeper connection to our natural world and the beauty within it, supporting regenerative agriculture and reducing carbon emissions in the process.

We inspire consumers.

Your product is extraordinary, and so are you. We share your stories, educate consumers about the industry, and embolden them to power their local economy by supporting small farms and the mission behind their work.

Ready to Join Us?

I Grow Flowers I Buy Flowers
Rooted Farmer owner

Built by farmers, for farmers.

My name is Amelia, and I run a small flower farm in zone 4 in rural New Hampshire. After a handful of growing seasons – and countless hard lessons learned – the idea of Rooted Farmers was born out of mounting frustration: there just had to be an easier way to sell our flowers.

Our team has spent years researching, collaborating, creating, and testing. The result is an ecommerce platform for farmers and floral buyers, built by farmers and floral buyers who know the unique pain points in this business. Have an idea? Drop us a line. We’re building for you!