The Wisconsin Food Hub Cooperative (WFHC) is a farmer-led cooperative owned by the producers and the Wisconsin Farmers Union. The WFHC is dedicated to securing the most profitable markets for our producer-members. The hub makes it easy for the retail, institutional, and foodservice sectors to buy locally. The WFHC helps local farmers by providing them with the opportunity, through marketing, sales, aggregation, and logistics, to access wholesale markets they could not access easily before.The WFHC is committed to building an economically sustainable local food network. In its first year of operation the WFHC is concentrating on marketing and sales, as well as logistics and transportation, of the produce and value-added products of its members. The WFHC sells all products under the cooperative name as a brand, while maintaining farmer identity and farm brands from the farmer to the end market.