Farm to vase flowers
Wholesale local, specialty cuts are a click away
Because flowers matter
And so does your farmer
The vast majority of flowers sold within the United States are imported, having been flown in from industrialized operations around the world. Eventually, they make their way to your hands, but this journey wreaks havoc on the flowers and the environment.
At Rooted, we work exclusively with local farmers to bring you the freshest, highest-quality, specialty-cut blooms.
How it Works
Rooted is free for floral designers to join. You deserve easy access to small farms, and we’re here to help. The Rooted platform was designed in close collaboration with dozens of floral designers to save you time on ordering and logistics, and provide a simple and comprehensive shopping experience.
I love Rooted! I can't tell you how much I love this site!
I can't always go from farm to farm to hand pick flowers or to pre order from several different sources – Rooted makes ordering so much easier than having to try to contact individual farms to see their availability. It's a game changer!
– Yumiko Fletcher, Hana Floral Design