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Selling flowers, simplified

A sales platform for farmers, built by farmers.

Rooted is an end-to-end solution,
specifically built for flower farmers.

Flower sales are different from t-shirts or gadgets. Your sales tools should be different, too.

We provide the resources you need to let you spend more time in the fields and less time on administrative tasks like order logistics, customer management, or availability lists. Our online sales platform connects you with buyers to grow your sales and streamline the order process to help you scale and better manage your farm.

How It Works



Manage Your Inventory

Create a dynamic digital inventory of your flowers, adjust stock weekly, and easily manage fulfillment. Bye-bye availability lists.


Access Rooted’s Marketplace

Connect with new floral buyers and streamline your existing relationships to grow your farm’s sales.


Make the Rules

Set your own pricing, delivery/pickup preferences, and more.


Online Payments

Enjoy instantaneous payment without the invoicing or IOUs.

To Join:

In order to maintain our commitment to quality, freshness, and sustainability, we screen all farmers interested in joining the network. The application process is simple: fill out our quick Q&A and we’ll be in touch within a week via email. Once you’re approved, you can connect with florists and start selling immediately.

The nitty-gritty:


Annual Rooted Subscription $250

2020 discounts for all Slow Flowers and ASCFG members. Enter details in application.
Transaction Fee 8% (includes 2.9% Stripe Payment Fee)

Questions? Want to learn more about how the platform works? Email us.