Skip Navigation

We're not your typical supply chain. We're better.

Buy and sell flowers with a click

At Rooted, we're growing together

Rooted is an online marketplace that connects local flower farmers and floral designers

Simplify the process of purchasing local, seasonal blooms

Save time and focus on the parts of your business that matter most

We connect farmers with wholesale and retail buyers to sell flowers more efficiently

Our mission is to redefine the floral industry

Rooted Farmer owner

Built by farmers, for farmers

My name is Amelia, and I run a small flower farm in zone 4 in rural New Hampshire. After a handful of growing seasons – and countless hard lessons learned – the idea of Rooted Farmers was born out of mounting frustration: there just had to be an easier way to sell our flowers.

Our team has spent years researching, collaborating, creating, and testing. The result is an ecommerce platform for farmers and floral buyers, built by farmers and floral buyers who know the unique pain points in this business. Have an idea? Drop us a line. We're building for you!

Meet the Team

Proud Partnerships

Slow Flowers Partner

Slow Flowers - the conscious choice for buying and selling flowers

One Tree Planted

One Tree Planted - Reforestation parner

ASCFG Member

Association of Specialty Cut Flower Growers